In this episode of Edinburgh Business Stories, we’re joined by Ed Vickers and Vicky Hope, co-founders of Loop Agencies, a creative agency built around people, culture, and doing things differently. 

Ed and Vicky share how they landed the Edinburgh Fringe as a client just months after launching, working day and night to prove themselves before they felt ready. They also talk about making the bold decision to become Scotland’s first employee-owned trust at just three years old, choosing long-term culture over a quick exit.

We explore what it really means to build a different kind of agency, from putting people first in difficult decisions to creating a transparent and supportive environment. They also discuss how they’re approaching the rapid rise of AI, and why leaning in early has given them an advantage.

This episode is for anyone building a business with strong values, navigating growth decisions, or trying to stay ahead in a fast-changing industry.

This episode of Edinburgh Business Stories is brought to you by Rathbones, a leading UK wealth manager with a long‑standing presence in Edinburgh and offices across Scotland.

Rathbones helps people plan and invest for the future they want, whether you’re building wealth, growing your career, or enjoying the rewards of success. Life can be busy and complex, and having the right support matters. By taking the time to understand what’s important to you, Rathbones helps you invest well, plan well and live well. Wherever you are on your journey, Rathbones is there to help you go further.

When you invest, your capital is at risk. For more information visit rathbones.link/edinburgh-business-stories-yt