There's a concept I learned about sales from The REAL Wolf of Wall Street Jordan Belfort. And that is the importance of building certainty in your client, prospect, or whomever you are intending to influence or persuade.

More particularly for salespeople whose jobs require that they influence a customer into making a good decision for them, this episode will be helpful. The concept of building certainty is simple enough: when someone is sure enough that a decision will workout the way they planned, they will most likely take action. But how you approach the building of certainty can mean all the difference.

Because when I learned about the idea of building certainty, I interpreted and applied it wrong. And here are some of the ideas I got for improvement that anyone can apply to become better persuaders and even to close more deals.