"If you don't teach people how to think of you, then they'll make it up on their own."

In this episode of Strategy + Action, the wonderful Marlana Semenza, a photographer and visual strategist, and I dive deep into the power of visuals in building a strong brand image.

📸 Marlana explores the difference between a documenting approach and a storytelling approach in photography, emphasizing the importance of conveying a message or story through images on a website.

🌟 Key Takeaway 1: "Fake it 'til you make it" is a poor strategy and Marlana explains why.

🌟 Key Takeaway 2: Breaking through the noise is crucial. In a world full of photographers vying for attention, understanding your target audience and having a visual strategy that resonates with them is essential to attract the right clients and differentiate yourself from the competition.

🌟 Key Takeaway 3: Be intentional in how you present yourself. Marlana highlights the importance of aligning your true essence with both your copywriting and photography. By teaching others how to think of us, we can shape the perception of our personal brand and attract the opportunities we desire.

Don't miss this captivating conversation on how photography can impact your brand strategy and reputation.