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EP8:Why prospects don’t Trust You (And How to Fix It) in 2025
Only 1 in 4 B2B buyers trust the average sales rep. Let that sink in.
In 2025, buyers are skeptical, guarded, and tired of generic outreach — and if you’re not earning their trust early, you’re already losing the deal.
In this solo episode, Sam Dennis breaks down:
The 3 biggest trust-killing mistakes reps make (without even realizing it)
🔥 Quotes from The Challenger Sale, Chris Voss, and David Priemer that reshape how you sell
3 fresh, data-backed strategies to build trust fast — including how to use POV decks, LinkedIn clues, and trust-building language
💡 “Trust = (Credibility + Reliability + Intimacy) / Self-Orientation”
If you’re making the sale all about you, you’re doing it wrong.
View all episodes
By Sam DennisOnly 1 in 4 B2B buyers trust the average sales rep. Let that sink in.
In 2025, buyers are skeptical, guarded, and tired of generic outreach — and if you’re not earning their trust early, you’re already losing the deal.
In this solo episode, Sam Dennis breaks down:
The 3 biggest trust-killing mistakes reps make (without even realizing it)
🔥 Quotes from The Challenger Sale, Chris Voss, and David Priemer that reshape how you sell
3 fresh, data-backed strategies to build trust fast — including how to use POV decks, LinkedIn clues, and trust-building language
💡 “Trust = (Credibility + Reliability + Intimacy) / Self-Orientation”
If you’re making the sale all about you, you’re doing it wrong.