Connect with me on LinkedIn - https://www.linkedin.com/in/samuel-dennis/

Most sales content talks about big, dramatic changes: new methodologies, new tools, new cadences.

This episode is about the small stuff. The tiny, repeatable habits that top tech sellers quietly stack behind the scenes – the ones that don’t show up in the CRM, but absolutely show up on the scoreboard.

In this episode of The Happy Sales Podcast, I break down 3 micro habits that can transform how you show up in tech sales without requiring a full life overhaul:

1️⃣ Move Your Body, Clear Your Head

We talk about why even 10–15 minutes of movement – a run, a walk around the block, a quick gym session, or even climbing stairs between calls – can change the way you sound, think, and react on your calls. This isn’t about six-packs; it’s about managing energy, stress, and mental clarity so you stop carrying the last “no” into your next conversation.

2️⃣ Curate a Strong Inner Circle

Your performance is heavily influenced by who you talk to every week. Are you surrounded by people who complain about the market, or people who share what’s working and push you to level up? I’ll walk through how to intentionally build a “performance circle” and a tiny sales braintrust – a small group of like-minded sellers who swap ideas, tactics, and honest feedback. No fluff, no drama, just iron sharpening iron.

3️⃣ Learn & Self-Coach with AI

Top reps aren’t just “good on the phone” – they’re good at learning faster than everyone else. We dig into how to use AI as your personal assistant and coach: reviewing your calls, spotting missed opportunities, sharpening your outreach, and turning books or frameworks into practical questions you can use on tomorrow’s pipeline review or discovery call. This is how you get 1% better each week without waiting for a formal training.

By the end of this episode, you’ll walk away with:

• 3 simple habits you can start this week

• Practical ways to integrate them into a real tech sales calendar

• A mindset shift: from chasing hacks to compounding small wins

Most reps ask too much, too soon — or worse, they ask the wrong questions at the wrong time. In this episode, I break down how to ask sales questions that build trust, uncover real needs, and move deals forward — especially when selling across Asia.

You’ll learn:

✅ Why some questions shut your buyer down

✅ Why Asian buyers often won’t tell you the truth until they feel safe

✅ How to tailor questions to your buyer’s stage, role, and culture

✅ My 6-part question framework that helped me close multi-year enterprise deals

Whether you’re a BDR trying to qualify faster or an enterprise seller navigating C-suite politics, this episode is for you.

🔗 Connect with Me:

LinkedIn: https://www.linkedin.com/in/samuel-dennis/

X (Twitter): https://x.com/Thesamdennis

Most reps hear objections and freeze.

But the top 1%? They lean in.

In this episode, Sam breaks down why objections are not deal-killers—they’re buying signals in disguise. And more importantly, he shares 3 battle-tested, psychology-backed objection-handling tactics that elite sellers are using in 2025 to turn “maybe” into momentum.

🔥 What You’ll Learn:

• Why most objection responses fall flat (and how to fix yours)

• How to Label emotions like an FBI negotiator (yes, really)

• What the JOLT framework teaches us about indecision paralysis

• How the LAER method turns “this is expensive” into “let’s go”

• How to reframe risk, restore confidence, and re-open stalled deals

🧠 Featured Frameworks & Playbooks

1. Labeling – from Never Split the Difference by Chris Voss

   Instead of responding to objections, label the emotion behind them:

• “It sounds like…”

• “It seems like…”

• “It looks like…”

✅ Why it works: It disarms resistance and helps the buyer feel understood—fast.

Example:

Prospect says, “We don’t have bandwidth right now.”

You say: “It sounds like your team is stretched thin and adding anything new feels risky.”

💡 Result: You surface the real objection, not just the surface excuse.

1. JOLT – from The JOLT Effect by Matt Dixon & Ted McKenna

   Buyers today aren’t saying no—they’re stuck in indecision. JOLT helps sellers guide them through:

• Justify the pain of staying the same

• Offer a recommendation

• Limit the exploration

• Take risk off the table

✅ Why it works: Buyers don’t need more options. They need clarity and confidence.

Example:

“We’re still evaluating.”

→ “If I were you, I’d start with our Tier 2 rollout. We’ve seen great results with others like you, and there’s a 3-month opt-out if it’s not a fit.”

💡 Result: Less fear, more forward motion.

1. LAER – from Carew International (Used by SAP, HubSpot & more)

   The simplest, most overlooked framework:

• Listen

• Acknowledge

• Explore

• Respond

✅ Why it works: It stops sellers from jumping in too fast and missing the real problem.

Example:

Prospect: “Your solution is expensive.”

You: “I appreciate your honesty. What are you comparing us to?”

Prospect: “Vendor X is 20% cheaper.”

You: “Totally fair. Let me show how our automation saves 30+ hours a month—that ROI often outweighs price difference.”

💡 Result: The conversation moves from cost to value.

📊 Real Data to Back It All Up:

• Top reps ask 2.6x more clarifying questions after objections (Gong, 2024)

• 78% of buyers are more likely to purchase when they feel heard and understood (Salesforce, 2023)

• Buyers are 4x more likely to trust reps who share peer-based insights and stories (LinkedIn B2B Buyer Report)

🎯 Bottom Line:

Objections aren’t dead ends. They’re doorways.

If you slow down, show empathy, and guide the buyer—you win.

💬 Love this episode?

Tag Sam on LinkedIn with your favorite takeaway or objection-handling story. Let’s build a sales community that’s confident, curious, and always closing the right way.

🔁 Share with your team.

📲 Follow for more high-impact, no-fluff sales strategy drops.

And as always —

Happy Selling! 😄

Only 1 in 4 B2B buyers trust the average sales rep. Let that sink in.

In 2025, buyers are skeptical, guarded, and tired of generic outreach — and if you’re not earning their trust early, you’re already losing the deal.

In this solo episode, Sam Dennis breaks down:

• The 3 biggest trust-killing mistakes reps make (without even realizing it)

• 🔥 Quotes from The Challenger Sale, Chris Voss, and David Priemer that reshape how you sell

• 3 fresh, data-backed strategies to build trust fast — including how to use POV decks, LinkedIn clues, and trust-building language

💡 “Trust = (Credibility + Reliability + Intimacy) / Self-Orientation”

If you’re making the sale all about you, you’re doing it wrong.

In Episode 7 of the Happy Sales Podcast, we delve into the world of sales leadership with Neil Patwardhan, the Senior Vice President of Sales APAC at Accenture. Neil wears multiple hats, serving as Offering Lead for Go-To-Market As a Service (GTMaaS), Sales Lead for Sales and Channel Effectiveness, Digital Inside Sales Practice Lead, and Salesforce Practice Lead for Commerce.

00:00 - Show introduction

01:30 - Three questions to know Neil 

07:58 - First start-up 

12:35 - Networking advice (Good, bad and best) 

17:35 - Social selling and a change in buying behavior

18:53 - Posting on Linkedin 

21:56 - Multi-threading and winning deals 

26:55 - Building trust and connection 

28:00 - Listening skills 

29:56 - AI in Sales (Disruption and creating efficiency)

Tune in for a power-packed episode brimming with actionable insights and expert advice from Neil Patwardhan, a trailblazer in the world of sales leadership.

Have you ever felt like the glass ceiling was built specifically to hold you back?

Our guest today, Uma Balasingam, knows that feeling all too well. But Uma isn't one to be stopped. She has been a champion for gender equality Co-founding Lean in in Singapore. She was a former Vice President at VM Ware and held various leadership positions at IBM, EMC and Brocade.

This episode is about defying expectations and building a remarkable career.

00:00 - Show introduction

01:50 - Getting to Know Uma (3 Questions) 

17:02 - Overcoming a Sales Setback 

19:02 - The Five Outs Sales Tool

24:55 - Mastering Sales Skills 

34:10 - Empowering Women in Sales 

39:01 - Building Male Allies in Sales 

Uma Balasingam is a force to be reckoned with, and her story is one of inspiration, reselience and authenticity. Feel free to connect with Uma - https://www.linkedin.com/in/umathana/

So, get ready to be amazed on this episode of the Happy Sales podcast and you're listening to Uma break down barriers and build a brighter future for everyone.

Welcome to Episode 5: We're interviewing Mark, the APAC Head and Regional Director at Alphasense. In this episode, we'll unravel the threads of his diverse career experience, navigating through the realms of advertising, payments, and market intelligence.

Prepare for a relaxed and freewheeling conversation as we dive into Mark's journey, exploring his unique career choices. We'll touch on the art of coaching teams, the intricacies of creating trust with clients, the nuances of building lasting relationships, and of course, the strategies behind successfully closing those all-important deals. Trust me, you won't want to miss this one! Here is the full episode breakdown:

00:00 Intro

06:26 Building relationships in a hybrid environment

13:03 Strategies on multithreading

15:47 Using AI tools in Sales (Gong/Alphasense)

19:05 Sales enablement

22:39 Advice for moving into Tech sales

26:31 Winning deals and overcoming adversity

Feel free to connect with Mark on Linkedin: https://www.linkedin.com/in/mark-leadercramer-25899b15/

We're interviewing Arvinder Gujral, currently the Head of customers for WATI (a WhatsApp Business API platform that automates marketing, sales, service and support).

His story is inspiring, filled with grit and challenges. Starting from his stint in advertising where he collapsed from exhaustion, to creating a marketing campaign that was nominated for a global award, working in SF to growing a formerly unknown start-up called Twitter. Listen in to get some great insights into his career decisions, the power of helping people that helped him land a really big job and taking risks.

Episode breakdown:

00:00 - intro

01:08 - Early career

9:43 - Landing the twitter job

29:12 - Sales & more

Feel free to connect with him on Linkedin: https://www.linkedin.com/in/arvindergujral/

Read about some of his articles here: https://arvindergujral.substack.com/

Welcome everyone to episode 3 of the Happy Sales podcast! Where we inspire sales people to perform better. 

Today, we’re interviewing one of my personal superheroes and a true inspiration, Callum Eade. He's completed  16 FullIronman triathlons, as well as over 30 Half Ironman races. 

In 2011 Callum was diagnosed with Testicular cancer, it was after overcoming this challenge that he started his relationship with Tour De Cure. 

Since then, he set up - Channeling a Cause supporting cancer research for children, back in 2019, his initial goal was $100,000 and swim the English Channel. 

He was not only able to smash his fundraising goal, but also become the 2nd Fastest New Zealand male in the history to cross the English channel. 

Callum is now inspired to complete the Ocean 7 challenge and will no doubt once again be smashing his fundraising goal of $1Mn for cancer research. 

Callum is currently working with UiPath as the Vice President of Sales for the Mid-Market segment and shares some brilliant leadership insights, coaching lessons and sales stories. I was fortunate enough to catch up with Callum in between one of massive session.

Feel free to connect with Callum on Linkedin or here is his website to Channeling a cause to learn more: https://www.channelingacause.com/

If you would like to create an impact and support Cancer research, here is a link to the donation page: https://tourdecure.grassrootz.com/channeling-a-cause-2023

Christina Tubb, a binational individual with a fascinating background in technology and finance. Raised in a household where dinner conversations revolved around software, technology, and product upgrades, Christina pursued a career in consultancy before joining eServGlobal in 2009. Her work there included launching some of the first mobile wallets in emerging countries and extending mobile financial services to unbanked people from Kenya to Afghanistan.

She is also an accomplished cyclist, recently placing on the podium, and a passionate advocate for building technology for people's safety and property On this episode of the Happy sales Podcast, we learn from Christina Tubb, we listen to her journey from helping fishermen get paid in the Galapagos Islands all the way to launching a market leading cybersecurity business in Singapore.

I really enjoyed learning about her perspectives on recruiting sales talent, creating solid structures for teams (Eg. The discovery agreement) and increasing closure rates for reps. Feel free to connect with her here: Christina Tubb: https://www.linkedin.com/in/christina-jean-tubb/