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Summary

 

 

Today’s episode of 266 Business Podcast today features Wayne Yap (266 Business Podcast) and Matt Berkey (Solve for Why Academy) as they chat about his company and how he retains and attracts clients in such a niche industry.

 

Enjoy!

 

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A natural entrepreneur with a passion for challenging social conventions and analyzing numbers to disrupt businesses. Wayne is the founder and CEO of Universal Genius Advisory.

 

Before diving into the start-up space, Wayne was a professional poker player and earned 7-figures a year. His personal mission is to help busy entrepreneurs optimize their lives and business in a meaningful way by analyzing their data.

 

In addition to his professional interests, Wayne spends his time learning about cosmic energies.

 

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You can find Wayne on... 

 

You can find Wayne on... 

Website https://www.ugadvisory.com/

Instagram https://www.instagram.com/266businesspodcast/

LinkedIn https://www.linkedin.com/in/wayne-yap-ug/

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You can find Matt Berkey and SolveForWhy Academy on... 

SolveForWhy Academy Website https://solveforwhyacademy.com
Matt Berkey Twitter https://twitter.com/berkey11
SolveForWhy Academy Twitter https://twitter.com/solveforwhytv
Matt Berkey Instagram https://www.instagram.com/berkey11/,
SolveForWhy Instagram https://www.instagram.com/solveforwhyacademy/

 

Today’s Episode: Matt Berkey - SolveForWhy Academy 

[00:09] – Brief background about Matt Berkey and his business SolveForWhy Academy

[04:06] – Applying the concept for ‘Solve for Why’ to businesses

[11:00] – Tips and strategies to SolveForWhy Academy uses to attract and retain clients 

[15:16] – Managing the scepticism of providing free content

[17:10] – Retention after introducing clients into the sales funnel

[25:32] – Know what was Matt’s toughest struggle to date?

[38:02] - Main revenue stream for SolveForWhy Academy 

[42:27] – Has Matt established any kind of formal referral system to his audience?

[47:23] Engaging lost audience or partnerships from other avenues 

[53:11] – Some things Matt would do differently or hope he knew before he started SolveForWhy Academy