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In this episode, sales and go-to-market expert Carol Malakasis breaks down the essential components of a winning go-to-market strategy.

We explore how startups can align sales with the customer journey, prioritize pain points, and repurpose old GTM strategies for new products. Carol also shares best practices for setting realistic launch goals based on sales forecasts.

Whether you're a founder or an early sales leader, this conversation will give you actionable insights to refine your GTM approach and scale predictably.

Tune in as I sit down with Carol Malakasis to break down the GTM strategies startups need to scale—covering market definition, sales strategy, and how to align with the customer journey.

Music Credit: "Neptuno" - Phondupe (Album: Onykia)

Carol Malakasis - De-risking sales | GTM coach to 100+ YC founders and founding sales teams

Carol Malakasis is a startup sales expert specializing in scaling revenue for Seed to Series A companies. With 15 years in startup sales, she has built and led GTM teams, trained hundreds of reps, and helped over 100 YC companies reach their first $1M ARR. As a GTM consultant, she de-risks early-stage growth by refining sales strategies, optimizing processes, and enabling founders to sell effectively.

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