What makes something magnetic? Why do some brands, people, and experiences light us up while others leave us cold? In this episode, I explore the X Factor—that intangible magic that makes something feel exciting, aligned, and irresistible.

We dive into:

✨ Why I love Vinted but hate eBay—and what that reveals about branding

✨ The connection between authenticity, self-love & personal magnetism

✨ How embracing who you truly are makes you more powerful in business & life

✨ The energy of attraction and how we can cultivate it intentionally

Whether you run a business or just want to feel more alive in your own life, this episode is all about tapping into what makes you shine. ✨

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