An event management industry veteran with over 25 years in the business, Shaju Ignatius started his entrepreneurial venture, as the Founder of The Ignite Enterprise, in the entertainment content and project management space about a decade back. His specialties include Event IPs, Special projects management, and collaborations in the domains of Entertainment & Live Events.

Shaju was part of the initial team in institutionalizing the Events Industry and setting up large-scale productions both in India and globally. A few of his key projects include the Michael Jackson History Concert, the Zee Millennium Celebrations, the annual Filmfare Awards, Femina Miss India, the Zee Cine Awards, IIFA Awards, etc. Global events include the Bollywood Awards in New York, the Showman TV Show with SRK- at the London Wembley Arena, Music Concerts in Dubai, the mega Mauritius Independence Day celebrations, the Sangeet Awards at London's Royal Albert Hall, Sahara Film Festival across the US and UK, amongst others.

With his varied experience in Special Events & business management, strategy & brand marketing, at The Ignite Enterprise he prospectively explores the Events IP space for fruitful collaborations & partnerships. Some interesting projects done in the last few years include Enchanted Valley Festival (EVC) - Music Fest, Golf Premier League, Broadway Delights - Cirque on Ice at Aamby Valley, Festival of Education, GetActive Experiential Projects with India’s premier Marathon Events, The Mumbai Shopping Festival, Mukkti Cultural Hub, etc. In the Films and TV content path, he has co-produced a couple of Hindi Feature Films, as well as been associated with multiple non-Fiction television Shows. Shaju formally ventured into the path of Education, in collaboration with IISM (International Institute of Sports Management), and set up a Diploma program in Sports Event Management for aspiring sports managers.

In this episode, Shaju opens up with Hardik about his journey of shaping the events industry in the country. He shares about the particular work hack that has helped him across two decades to manage the most complex event management projects. He also speaks about the secret ingredients that go into making an event IP successful; his approach towards managing multiple career pursuits, venture in the sports education business, struggles and challenges of the industry, and lots more.

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