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EP9: Should my Business sell on Amazon
With Amazon’s soft launch last November a lot of Australian business owner are asking whether their business should sell on Amazon. The answer is in the below 2 questions
* Are you a brand owner or are you a distributor or reseller?
* Are you willing to send in your products to Amazon?
BRAND OWNER
Brand owners own the product and are not reselling other companies products. For example they are not reselling Nike, Apple products etc.
If your answer is YES to being a brand owner then you should definitely sell on Amazon. The reason for this is because Amazon loves brands and go out of their way to help brand owners sell on Amazon. If you are a reseller you can still sell on Amazon but you have to compete to win the buybox.
Being a brand owner, Amazon will give you a whole bunch of tools to help your sales and marketing such as Campaign Manager and Brand registry.
Back in 2013 I sold both my own website and on Amazon.The end result was when I launched on Amazon, I was selling x5 more units every day, then my own site.
Google loves Amazon and quickly turned up at the top of page 1, outranking my own website that had a video with over 250,000 youtube views!!!
RE-SELLER OR DISTRIBUTOR
Re-sellers or distributors are companies reselling products from a large brand. Examples are being a re-seller of a high profile TV brand such as LG or Sony.
If you are the biggest reseller in that industry by all means you can have a successful Amazon store, but I only recommend this if you are indeed the biggest reseller. The reason with this is because being the biggest reseller gives you higher chances to win the buy box for this product.
FBA or FBM (yes – I’m talking about it again)
Amazon really encourages businesses to use FBA rather than FBM, as Amazon can own the customer experience by using it’s own distribution and customer service network.
I’ve made prior podcasts about FBA and really encourage you to definitely go down the FBA, rather than FBM path
OUTLINE OF THE EPISODE
[01:32] – Brand Owner
[04:55] – Re-seller or Distributor
[06:00] – FBA or FBM
If you want some help getting started, then I would love to help out. Please reach out to me so I can organize an Amazon Selling Strategy Session
View all episodes
By CoachAMZWith Amazon’s soft launch last November a lot of Australian business owner are asking whether their business should sell on Amazon. The answer is in the below 2 questions
* Are you a brand owner or are you a distributor or reseller?
* Are you willing to send in your products to Amazon?
BRAND OWNER
Brand owners own the product and are not reselling other companies products. For example they are not reselling Nike, Apple products etc.
If your answer is YES to being a brand owner then you should definitely sell on Amazon. The reason for this is because Amazon loves brands and go out of their way to help brand owners sell on Amazon. If you are a reseller you can still sell on Amazon but you have to compete to win the buybox.
Being a brand owner, Amazon will give you a whole bunch of tools to help your sales and marketing such as Campaign Manager and Brand registry.
Back in 2013 I sold both my own website and on Amazon.The end result was when I launched on Amazon, I was selling x5 more units every day, then my own site.
Google loves Amazon and quickly turned up at the top of page 1, outranking my own website that had a video with over 250,000 youtube views!!!
RE-SELLER OR DISTRIBUTOR
Re-sellers or distributors are companies reselling products from a large brand. Examples are being a re-seller of a high profile TV brand such as LG or Sony.
If you are the biggest reseller in that industry by all means you can have a successful Amazon store, but I only recommend this if you are indeed the biggest reseller. The reason with this is because being the biggest reseller gives you higher chances to win the buy box for this product.
FBA or FBM (yes – I’m talking about it again)
Amazon really encourages businesses to use FBA rather than FBM, as Amazon can own the customer experience by using it’s own distribution and customer service network.
I’ve made prior podcasts about FBA and really encourage you to definitely go down the FBA, rather than FBM path
OUTLINE OF THE EPISODE
[01:32] – Brand Owner
[04:55] – Re-seller or Distributor
[06:00] – FBA or FBM
If you want some help getting started, then I would love to help out. Please reach out to me so I can organize an Amazon Selling Strategy Session