In this discussion of the Franchise Everything podcast, Carla Sconce, the founder of HIIT Pilates, shares the five key factors that have contributed to the success so far, of her fitness brand.

 

From identifying a unique fitness offering between personal training and reformer pilates, to creating a class structure that ensures a fast-paced, engaging experience for all participants, Carla dives deep into her business model.

 

We discuss the importance of a focused instructor training program that fosters a supportive community within the studio. Carla highlights how instructors play a crucial role in delivering quality classes and how her national training program (RTO certified) is helping build a network of top-tier instructors across the country.

 

Carla also emphasises the impact of professional marketing on growing the brand, noting the shift to a strong social media presence and viral content that has helped spread awareness. 

 

Finally, Carla reflects on her vision for the future of HIIT Pilates, emphasising her desire to maintain a boutique, community-focused approach to expansion, rather than rapid growth that may dilute the brand’s value.

 

0:00 Intro

0:39 The connection between personal training and reformer pilates

3:59 The importance of instructor focus in the growth of the HIIT Pilates franchise

6:25 Building a funnel of instructors through nationally accredited training at HIIT Pilates

7:54 The value of professional marketing in growing the HIIT Pilates business model

9:56 Choosing a boutique-style business model to ensure franchisee happiness and avoid studio cannibalisation 

12:02 The moment of decision to go all-in and pursue the HIIT Pilates franchise

15:46 Wrap Up

 

Podcast Produced by:  www.franchisebusinesshub.com.au

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