In this interview, Tommaso Jacopo Ulissi of Nexi Group explores the ongoing convergence of digital payments with specialized business management software. He explains that modern merchants no longer seek isolated transaction tools, but rather integrated ecosystems that handle industry-specific tasks like table management or online booking. To remain relevant, payment service providers must shift from being simple utility companies to becoming embedded partners within the software platforms that merchants use to run their daily operations. This transformation requires a focus on seamless API integration and user experience to meet the rising demand for all-in-one digital solutions. Ultimately, the industry is moving toward a cooperative model where payment capabilities are hidden, yet essential, components of a broader merchant interface.