I'm excited to have a dynamic mother-son real estate team, Russell & Karen Willer, from Royal LePage Signature. They share stories of their journey into real estate, their unique family history in construction and property management, their approach to working together as a team, and the values that drive their success.

Our discussion touches on:

- Karen and Russell Willer relationship and background in real estate.

- The dynamics of working as a mother-son team

- Negotiation strategies, door-knocking, and other client engagement tactics.

- The evolving real estate market, client needs and creative approaches.

- The importance of long-term relationships with clients

- Why realtors should consistently put clients first.

- How to create fun and engaging real estate videos.

- Balancing humor with professionalism keep real estate content both relatable and effective.

- Tips for success in Real estate

Don't forget to rate and review the podcast. Connect with me on social media at @davidcinelli_realtor for additional content and any questions you may have about the market or the show. Looking forward to catching up with you next week!

Timeline Topics

[00:00:00] - Intro

[00:01:00] - The Importance of Realtor Relationships

[00:02:00] - Karen’s Family Background in Real Estate

[00:05:00] - Russell’s Background and Entry into Real Estate

[00:10:00] - Health Challenges and Personal Growth

[00:13:00] - Russell’s Transition to Real Estate

[00:17:00] - First Big Deal and Learning the Ropes

[00:21:00] - Door-Knocking and Client Engagement

[00:25:00] - Real Estate Market and Client-Centric Approach

[00:28:00] - Working as a Mother-Son Team

[00:31:00] - Values and Life Lessons

[00:32:00] - Real Estate Videos and Social Media Content

[00:36:00] - Future Projects and Client Gifts

[00:37:00] - Conclusion

#realestate #relationship