Epic Engagement Adventure

Let's have a little fun today, shall we? On todays' show, I'll show you what zombies have in common with digital marketing, and I'll also give you the lowdown on how to avoid those shambling monstrosities. (Also, a few tips on how to write an excellent Messenger bot. You expected that, didn't you?)

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Today, I'm telling a story about a mind blowing experience that I had with bots. Spoiler Alert: Bots will change marketing forever, if we do them right. It's changing how I feel about my marketing, and I got on the microphone today to celebrate that.

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The #1 thing most people will tell you about bots? That the open rate (90%) and click through rate (40%) are amazing. I won't lie: those numbers drew me in too! But... there's so much more to measuring your bot engagement than those two numbers. Today we'll take a look at everything you need to know, including some techniques on how to improve your engagement.

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How much of your existing content can be repurposed in your Messenger bot? How much does it need to be changed to fit Messenger? Is it better to just start from scratch?

Join me today and I'll share with you what parts of your content are ripe for repurposing, and what to avoid.

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Many of us have created onboarding sequences for our subscribers. They're dead useful, they can be used to educate and delight your subscribers... in short, they're awesome.

Today we're going to talk about a sequence of a different sort: a non linear sequence. What are they, and why are they important? Would one of these go well with your business? Listen up and find out!

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No one wants to talk to a robot. No one wakes up in the morning and thinks, "Today I'm going to call the cable company and shout at their "interactive voice response" system. Robots and autoresponses make us feel frustrated and invisible.

So how do you make a Messenger bot that people want to talk to? Join me today, and I'll teach you how to make your bot look, feel, and sound like a human being.

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Page likes, website hits, and video views, oh my! If you're sick of measuring yourself by the usual numbers, then you might want to give Messenger bots a try. Today I'll tell you three reasons why chatbots are different. Be careful - today's show might just change your perspective entirely!

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First impressions determine everything, and that's especially true for bots. Today I'll teach you six ways to make a fantastic first impression with your Messenger bot. You'll learn what to put in, what to leave out, and how to welcome people into a brand new connection with you.

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Ahhh, the sweet dulcet tones of your own voice. Did you know that you can include audio clips in your bot? There are a lot of different ideas you can use to incorporate audio, which is a fast growing medium. Today we'll talk about how and why to add this ninja tool to your chatbot.

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So many features, so little time. How do you know what to include? What do you need to have built before you launch your chatbot? What do you need to avoid?

In this episode, we talk about what you really need to launch your bot. Spoiler Alert: It's much more simple than you think.

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