On today’s show, Bill interviews Greg Hardy, Owner of RockGeist who has successfully managed to turn his passion and profit. Based in Asheville, North Carolina, RockGeist manufactures waterproof and custom bike-packing bags.

Greg’s entrepreneurial journey started in grad school. While on a bike-packing trip in Switzerland, Greg lost his way. This experience made him realize that there was a pressing need for custom, well-designed bike-packing bags that could carry some reasonable weight.

Greg started off by designing and sewing bags for himself and his friends in his 300 square foot apartment. Over time, he has managed to build a team of 7. Recently RockGeist moved to a large 3,000 square foot workshop. 

So, what are some of the biggest lessons that Greg has learned after his foray into this niche space?

On today’s show, you will learn the importance of great customer service and company culture. Additionally, Greg shares why you need to step away from the nitty-gritty of your business every once in a while so that you can spend time working “on your business”.

Enjoy!

What You Will Learn In This Show

• How to turn your passion into profit
• Building a sustainable business in a niche space
• The many advantages of running a small business
• Managing growth and ensuring a great company culture
• And so much more…

Resources

Get VIP Access to our 90-Day Business Planning Event

Get in touch with Beth: [email protected]

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

Frustrated with your marketing efforts? And wondering how others are running profitable campaigns that allow them to dramatically scale up their businesses?

On today’s show, we are joined by entrepreneurial talent scout Beth Lemmel who shares with us the three simple things that constitute a profitable and scalable marketing campaign. 

In the order of importance, they are The targeting, The offer, and The messaging.

You will learn that while targeting demographics is important, targeting the right psychographic is even more important. 

You will learn the importance of being “fluid” with your offer so that you can come up with an adequate response to black swan events like covid. 

And, you will learn how you can use strong messaging that calls out to your target audience.

To better illustrate her point, Beth gives us a “peek” into the marketing strategy for ActionCoach. Learn how Beth is leveraging these three marketing pillars to reach out to our target audience of passionate and growth-oriented entrepreneurs. 

What You Will Learn In This Show

• The three core pillars of a marketing campaign
• Why targeting goes way beyond demographics
• Coming with an irresistible, no-brainer offer
• Using the right messaging that aligns with your offer
• And so much more…

Resources

Get VIP Access to our 90-Day Business Planning Event

Get in touch with Beth: [email protected]

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

On today’s short but powerful show, you will learn how to plan out your downtime so that you can be at your optimum efficiency when you are in go-mode.

You CANNOT work 100-hour weeks on a sustained basis. And unless you are intentional about investing in breaks, you WILL get burnt out sooner or later. 

Learn how you can balance your Production Days with Planning and Rejuvenation days in today’s show with Bill.

Enjoy! 

What You Will Learn In This Show

• Scheduling in Rejuvenation Days
• Long term and short-term goal-setting
• How often should you schedule Planning Days?

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

If you are looking to build and grow your business, regardless of your industry, this show will be particularly helpful to you.

Today, Bill talks about ActionClub. 

ActionClub is dramatically different from any business coaching program that you will come across because it will slash down the time required for you to evolve into an EPIC entrepreneur managing a large, systemized business (that works without you).

This business coaching program consists of 4 modules that we cover in 7 sessions over 14 weeks. And the biggest benefit of signing up for this program is that you can reach out to Coach Bill, if and when required.

Moreover, if you sign up for this program you will also get access to our bonuses including “Get Out Jail” calls, our proprietary video library, and recordings.

If you sign up for Actionclub today, you can get access to everything (including the Mastermind, the coaching, and the bonuses) for a special price of $1500!

So, what are you waiting for? Invest in your future now.

What You Will Learn In This Show

• What is ActionClub all about?
• How you can become an EPIC entrepreneur when you sign up for ActionClub
• Building a large, systemized business that works without you
• And so much more…

Learn more:https://go.billgilliland.biz/actionclub​

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

On today’s show, Bill shares with us the 10 common hiring mistakes that organizations make. You will learn how you can assemble your own dream team that can help you realize your grandest visions.

Organizations of today are pre-occupied with facets like sales and marketing that have a more direct impact on the growth of a business. But in doing so, they completely ignore another facet that is perhaps equally, if not more important to the success of the organization - hiring practices.

Drawing from his vast experience, Bill shares some of the ten most common yet completely avoidable mistakes that organizations make on a routine basis. From hiring slow to building proper measurement systems to relying on your gut, this show has some great tips guaranteed to help you out.

Enjoy!

What You Will Learn In This Show

• Structuring effective hiring systems
• Why hiring and marketing have the same underlying principles
• Should you rely on your gut while hiring?
• And so much more…

Resources

Get in touch with John at 828-348-1787

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

On today’s show, we are fortunate to have with us Arby’s franchise owner, Joe Brumit. Drawing from his 53 years of Quick Service Restaurant (QSR) experience, Joe shares with us his wisdom on grit, strategy, and company culture.

Back in 1968, young Joe forayed into the QSR industry working tables at the now-defunct, Burger Chef. When he reached college, he was made the assistant manager. However, some management issues cropped up at Burger Chef, and Joe was quick to see the writing on the wall. 

And so, he moved over to Burger King where he quickly rose through the corporate ranks. In 1987, Joe again transitioned to Hardy’s. 

In 1994, Joe got the opportunity to run a chain of 13 Arby’s restaurants as an operating partner. Joe and his team have since expanded their restaurant count to 61.

Joe shares why the QSR business is, in fact, a “people development” business. You will learn about his hiring criteria and how he has managed to assemble a dream team over the years. He also reveals his modus operandi, and why he prefers building stores from the ground up,

We also discuss how covid has forced the entire QSR industry into a complete reboot. And how Joe and his team managed to register growth in spite of this.

What You Will Learn In This Show

• A peek into the QSR industry
• How covid has forced the QSR industry to go for a complete reboot
• What does the future look like for the QSR industry?
• Making data-driven decisions, and growing your business in a structured manner
• And so much more….

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

Wondering what you can do to grow your business in these challenging times? 

On today’s show, Bill interviews David Riddell, owner, Big Frog Custom T-shirts who shares with us his thoughts on business strategy, hustle, and discovering your unique value proposition.  

After working in corporate America for more than 25 years, it was time for David to pivot. So he teamed up with his wife to start Blue Frog. You will learn why David decided to go with a franchise model. And how he evaluated different businesses to finally zero in on Blue Frog. 

2020 has taught us the importance of planning for contingencies. And David talks a great deal about how you can manage your cash flow in the initial stages of your business so that you don’t go belly up in case of a black swan event. 

While running a franchise will give you a template to work off, David points out that there is no alternative to hard work and hustle. You will also learn how you can carve out your own unique value proposition so that can stand out in a crowded marketplace.

As a business leader, David believes in giving back to the community. And he shares how “relationship marketing”, if done for the right reasons, can pay back rich dividends in the long run.

Enjoy!

What You Will Learn in This Show

• How to vet and find a suitable franchise
• When can you expect to break-even and start generating profits?
• Working capital requirements for a typical franchise
• How to discover your unique value proposition
• And so much more…

Resources

Claim your FREE VIP ticket for a 90-day planning session with Bill

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

We are just three weeks into 2021. And, many of us are already failing to keep up with our New Year Resolutions. 

So, why is it that we fail to follow through on our most important professional and personal goals? Why do we give up on these needle movers that can have a transformational impact on our lives?

In today’s show, John shares how clarity, planning, and accountability can help you stick to your resolutions. You will learn SIX actionable ways to increase your accountability, and how chunking down your plans into bite-sized pieces can push you closer towards your goal.

Tune in to get inspired, and turn your goals into reality.  

What You Will Learn In This Show

• Why do we fail to stick to our resolutions?
• SIX actionable ways to shore up your accountability
• How specificity can help you turn your goals into reality

Resources

Call John at 828-328-1787

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

In today’s show of Epic Entrepreneurs, we talk to Smith McAulay of WSM Crafts who shares his life story, his home design philosophy, and how he manages to strike a balance between the artistic and commercial.

Smith identifies himself as an “artist and a tinkerer” rather than a hard-nosed businessman. Majoring in Arts has equipped Smith with a unique perspective which shows up in the high-end custom projects that WSM Craft takes up.

Back in 2005, Smith started off by building patios and decks. In 2008, he executed his first big project by building a $950,000 spec house. 

In today’s show, you will learn about Smith’s unique design philosophy, and why he prefers to take up end-to-end design-build projects even though they are logistical nightmares. 

Smith ran into Bill when he was rapidly scaling up his business and admittedly flying off the seat of his pants. Listeners will learn how Action Coach helped Smith systemize operations so that he could scale up his business in a sustainable manner.

Enjoy!  

What You Will Learn In This Show

• How to balance your artistic and commercial sides
• How taking calculated risks can take you forward
• Taking a peek at the custom home market
• And so much more…

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

In today’s show, Bill Gilliland interviews Shawn Leatherwood, owner, The Architectural Studio. Shawn and his team provide architectural and interior design for vacation homes in the $2 - $4 million range.

We start today’s show with Shawn sharing his interesting backstory. Apart from architecture, Shawn’s second (or maybe first) love is long-distance running. In fact, Shawn shares that he got into architectural college on a cross-country scholarship.

In this first segment of the show, listeners will learn the importance of passion and focus. 

If you are passionately focused on a few subjects as opposed to many, the chances of success increase many-fold. We also draw some interesting parallels between athletics and business in this segment of the show.

In the later part of the show, Shawn goes on to share some interesting details about his firm, The Architectural Studio.  

Along with passion and focus, we also discuss the importance of knowledge. With regards to knowledge, you will learn why it is important for you to have a telescopic view of your business while dealing with the daily minutiae. 

Shawn also shares why he is striving to create a long-lasting legacy through his business. 

In the last segment of this show, Shawn reveals the progress he has made after hiring Bill as his business coach.  You will learn how having a well-meaning mentor who is “outside looking in” has helped Shawn double his business over the past few years.

We hope you enjoy this show!

What You Will Learn In This Show

• How passion can propel you to the top of your field
• The role of coaches in athletics and business
• Looking at the big picture and thinking further ahead in business
• And so much more…

Resources

The Architectural Studio

High Retention - Short and Sweet

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review,  and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/