Explore how AI will revolutionize the events industry by enhancing attendee engagement, event personalization, and operational efficiency, while also discussing how these advancements impact event branding. Drawing from Adam’s experience with Event Tech Live and Event Industry News, delve into how emerging technologies like AI can help organizers build sustainable, recognizable event brands in a crowded market. What strategies have worked for him, and how can event organizers harness AI to create innovative, memorable event experiences? Plus, your strategy for ETL awards, and how you’ve built that over the past few years. 

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Explore how content creation can be a strategic asset for event organizers, driving year-round engagement and extending the lifecycle of event experiences. We will explore Skift Meeting’s approach to creating valuable content that resonates with audiences, from event sessions to industry reports. Additionally, we will uncover five non-obvious event trends for 2024/2025 that are shaping the future of event formats, attendee expectations, and sponsorship models, providing organizers with the tools they need to stay ahead of the curve.

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In this episode of the Epic Events Podcast, host Muhammad Younas, CEO of vFairs, sits down with Liz Lathan, founder of Club Ichi, to explore the transformative role of event technology in building and sustaining virtual communities. Liz shares her journey of growing a community of 5000+ B2B marketers, and how virtual events have played a crucial role in fostering engagement. Tune in to discover best practices for networking, overcoming common challenges, and leveraging event tech to create meaningful connections in the virtual world. 

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In today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience.

Our guest for this episode is Christian Henderson, the director of talent partnerships at G7 Entertainment Marketing. Since beginning his tenure at G7 in 2012, Christian has strategized, negotiated, and executed the appearances of worldwide recognizable talent in large-scale corporate and private events. 

In this episode, we will cover the following:

• Discuss the significance of integrating ‘entertainment’ or ‘talent’ into events.
• Explore the challenges and lessons learned in adapting to the “new normal” for events post-2020, focusing on how talent has adjusted their expectations and contractual arrangements.
• Share real-world case studies that demonstrate the successful integration of virtual talent opportunities for programs targeting both internal and external audiences.

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Virtual events offer much more than just a space for casual interactions. They have become hubs of knowledge, support, and growth. Whether you’re a professional seeking to expand your network, an enthusiast looking to connect with like-minded individuals, or someone on a quest for unconventional mentorship, online communities are full of opportunities.

Catch our conversation with Leanne Calderwood, where we cover: 
1. Building Trust in Online Groups: Effective strategies to foster authenticity and trust.
2. Forging Genuine Connections: Turning virtual interactions into real-life relationships.
3. Personal Branding for Success: How it opens doors to unique career opportunities within the right communities.

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Behind every successful event, there’s a story of meticulous planning, creative thinking, and overcoming challenges. Event professionals, whether orchestrating corporate conferences or community gatherings, navigate a landscape filled with intricacies and unexpected hurdles. 

Our guest for this episode is Aaron Kaufman, President and CEO of Fifth Element Group, Aaron has set his own path in Toronto and international markets to lead a team in fostering long-term connections for annual growth through live and experiential events of high impact.

In this episode, we delve into various aspects of event organizing, addressing your questions on:

• Overrated trends and their questionable effectiveness in event planning.
• The lesser-discussed, unglamorous facets of the industry.
• Common pitfalls that event planners often encounter.
• The changing landscape due to evolving technology.
• Real-life challenges and the innovative solutions that led to positive outcomes.

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Whether planning a corporate conference, community gathering, music festival, or a charity fundraiser, event producers must thoughtfully design each aspect of the event to align with its purpose and resonate with attendees. Creating intentional events requires careful planning, creativity, and an understanding of the audience’s expectations.

Our guest for this episode is Aryb Chapman; Founder, CEO, and senior event producer with a remarkable background in theater and film production. Renowned for her innovative and strategic approach, she constantly pushes the boundaries of event production, delivering unforgettable experiences.

In this episode, we will cover the following:

• Understand the importance of establishing clear event objectives and defining the purpose behind each event. 
• Understand the complexities involved in event production and logistics.
• Delve into the various techniques and innovative ideas for engaging the audience throughout the event.
• Tips on seamlessly producing intentional events and standing out from the crowd.

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About the Episode

Event design & creativity is a transformative force in event planning. It brings to life immersive environments, captivating themes, and engaging interactions that leave a lasting impression on attendees. This powerful approach elevates events, making them truly unforgettable and impactful.

Our guest for this episode is Devon Pasha, a passionate event professional, who also serves as the Director of North America for the Event Design Collective, specializing in event design education and training in the United States and Canada. A believer in purposeful and mission-driven events, Devon leverages design thinking and empathy-driven systems to design events that maximize impact.

In this episode, we will cover the following:  

• Importance of event design and creativity in the realm of event planning.
• How creativity can elevate events from ordinary to extraordinary.
• Significance of strategic thinking and innovative ideas.
• Tips to infuse creativity into your events.

Speakers:

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Devon Montgomery Pasha, CMP, CED is the founder of DMP Creative LLC - a firm that specializes in helping not-for-profits, associations, and institutions of all sizes reach their strategic goals via events.

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About the Episode

In today’s fast-paced and interconnected world, meetings have become an integral part of our professional lives. Whether you’re a team leader, project manager, or participant, mastering the art of conducting and participating in meetings is essential for success.

Our guest for this episode is Don Donahue, Founder of MOTN Agency. For 15 years, Don was the president of Rocketown Records. He served as an executive producer over a 2-year-long talent competition for Avon Cosmetics, working with artists from 73 different countries. Don has negotiated partnerships and production deals with Live Nation, AEG, Marriott Hotels, Fort Lauderdale Convention and Visitors Bureau, and many other corporate brands in live events.

In this episode, we will cover the following:

• Understanding the significance of physical and virtual spaces in fostering productivity and engagement.
• How to effectively manage time constraints, including agenda planning, timelines, and allocating discussion time
• Understanding the concept of meeting flow and its influence on participant focus, creativity, and problem-solving
• Tips for creating spaces where diverse perspectives can be expressed and valued.

Speakers:

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Don is a 30+ year veteran of the entertainment and creative community in and around Nashville, Los Angeles, New York, and Austin. Known as a futurist and creative producer, he sees and hears his clients’ needs and brings outside solutions to move the story of any individual or company forward.

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About the Episode

Over the years, social media platforms have become essential for promoting and marketing events. TikTok, with its ever-increasing number of users and significant sway over younger audiences, has emerged as an innovative platform for event organizers to reach potential attendees. 

Our guest for this episode is Tom McMahon, CEO of MCM. Tom is well versed on the latest and most effective platforms and channels and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.

In this episode, we will cover the following:

• TikTok and how to use it to promote events
• Key strategies for creating effective TikTok content that can attract event-goers
• Challenges with using TikTok for event promotion
• Tips to align TikTok content with the brand and its messaging

Speakers

• Candice is the Director of Event Programming & Creative Services at vFairs. She helps empower customers with the resources they need to create unique experiences and successful events to meet their business goals.
• Tom has worked with major international brands both agency and client-side, including FT Live, Xeim, NBC Universal Studios, and Sky. At MCM, he uses his film and TV production experience to push the boundaries in the event sector by linking paid and creative strategies.

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