In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.

Here are the mistakes:

1. Not getting the category cues
2. Generic branding
3. Ignoring the fame of brand assets
4. Trendy branding
5. The one sock approach
6. The one sock approach

Here are some links:

• Building distinctive brand assets by Jenni Romaniuk
• Heinz rebrand
• Kellogs rebrand

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