"Just 'cause it's on the same street, that doesn't necessarily mean it's worth the same price."

– Frank Russo

Buying property in Sydney’s eastern suburbs isn’t just about location — it’s about strategy, foresight, and knowing where the hidden value lies.

In this episode of Street Secrets, Chris Bates sits down with Sydney-based buyer’s agent Frank Russo, founder of Search Find Invest, who shares insights from over 12 years in the industry.

From his builder background to negotiating multi-million-dollar deals, Frank explains why not every property on the same street is worth the same price, the importance of long-term planning and exit strategies, how to uncover overlooked value pockets across the east, and the common mistakes buyers make when emotion takes over.

Whether you’re a first-home buyer or an investor eyeing Sydney’s toughest markets, this conversation reveals how experience, relationships, and strategy separate good purchases from costly regrets.

Episode Highlights

00:00 — Introduction

01:10 – Meet Frank Russo: Sydney Buyer's Agent

01:39 – Frank's Journey to Becoming a Buyer's Agent

03:05 – The Skills and Challenges of a Buyer's Agent

06:17 – Navigating the Eastern Suburbs Real Estate Market

10:27 – Common Mistakes and Strategies in Property Buying

16:15 – Building Trust and Relationships with Agents

25:13 – The Importance of Property Location and Condition

32:13 – Conclusion and Final Thoughts

About the Guest

Frank Russo is the founder of Search Find Invest, a Sydney-based buyer’s agency he established over 12 years ago.

With a trade background as a carpenter and builder, Frank brings a unique perspective to property — blending building knowledge, investment strategy, and market expertise.

Specializing in Sydney’s eastern suburbs, he helps clients, from first-home buyers to seasoned investors, navigate one of Australia’s most competitive markets. Known for his honesty, strategic approach, and strong relationships with local agents, Frank has built a trusted reputation as a buyer’s advocate who delivers long-term value.

Connect with Frank

• Business webpage Link - https://www.searchfindinvest.com.au/
• LinkedIn - https://www.linkedin.com/in/searchfindinvest/
• Instagram - https://www.instagram.com/frankrusso_buyersagent/
• Facebook - https://www.facebook.com/searchfindinvest.com.au
• YouTube - https://www.youtube.com/channel/UCFW25vEYAgCHjWwG2rnRkWQ
• X - https://x.com/searchfindinvst

Work with Chris (Alcove)

• Business Webpage Link - https://www.alcove.com.au/
• Phone: 0489 913 227
• Email - [email protected]
• LinkedIn - https://www.linkedin.com/company/alcovemb
• Instagram - https://www.instagram.com/alcove.au

Enjoyed the podcast? Don't miss out on what's yet to come! Hit that subscription button, spread the word, and join us for more insightful discussions in real estate. Your journey starts now!

• Subscribe on YouTube: https://www.youtube.com/@street-secrets
• Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/street-secrets/id1837331268
• Subscribe on Spotify: https://open.spotify.com/show/7sBYmpcuxCYwceQiHdBnaq?si=2Gdl60HRRWCBoUlcBHB0nA

The information provided in this podcast is for general informational purposes only and should not be relied upon as financial, investment, or credit advice. It does not take into account your personal objectives, financial situation, or needs. You should consider the appropriateness of the information to your circumstances and seek advice from a licensed financial adviser, mortgage broker, or other qualified professional before making any decision. Canopy Private Pty Ltd holds Australian Credit Licence 558709.