TK Kader wasn't born to be a BD Professional, but he sure has become one!

If you haven't heard his story, you have to hear the wild Tout - Marketo - Bizible - Adobe story where TK directly oversaw 4 major Martech acquisitions in only 3 years!

In this show, TK unpacks the lessons of leveraging partnerships as a Mergers and Acquisitions vehicle having been on both the buy and sell-side multiple times. 

I think we'd mostly agree, if you only partner to get acquired, it's never gunna happen. But understanding how to drive partnerships that make acquisitions a real option gives you the upper hand in your relationships.

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This episode is sponsored by Crossbeam. Crossbeam is a partner ecosystem platform. It acts as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure. Sign up for free at Crossbeam.com.

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