In this episode, Richard talks about why marketing your law firm really matters. The reasons for this may seem obvious, but Richard cuts deeper and puts a strong emphasis on the relationships that we form with our clients.

Richard starts by telling a story about a paralegal stopping by his office notifying him that a client was on the phone and wanted to speak with him specifically. Richard relays the emotions he felt before, during and after this telephone call.

Richard then educates us about two key points to take away from this story and a key element needed for effective and captivating marketing.

01:18 – Introduction of why marketing your law firm really matters.

o A story from Richard regarding taking a phone call from a client.

o An unexpected surprise resulting from this call.

o What caused the client’s feelings towards her interactions with Richard’s law firm.

04:33 – The first lesson from Richard’s story.

o Making a significant impact on someone’s life.

o Remembering the “why” of what you do.

06:27 – The second lesson from Richard’s story.

o The influence stories have on marketing.

o Our train of thought while listening to Richard’s story.

o Grabbing someone’s attention and “cutting through the noise.”

o Things to think about before your next day at work.

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