In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.
During this episode, you’ll discover:
Why Richard Focuses on Legal Marketing Optimization [1:05]
Legal Marketing is not about having a new website
Must have all assets working together
Integrate “offline” strategies like networking into your marketing systemSummary of 3 Phases to Online Legal Marketing [3:58]
Phase 1 - Creating Framework and Systems for Marketing Automation
Phase 2 - Getting Traffic to Legal Marketing System
Phase 3 - Converting Traffic and Leads Into ClientsSummary of First 4 Elements of Legal Marketing System [4:48]
Element 1 - Clear Goals and Objectives
Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
Element 3 - Capturing Leads and Automating Follow Up
Element 4 - Developing and Nurturing LeadsElement 5 - Converting Leads Into Clients [6:20]
Need process to direct leads through your system
Must have a clear path and give leads direction on what to do
Don’t be pushy or “salesy” like a car salesman
Use “pull” marketing to build relationship and trust
Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitionsElement 6 - Overdeliver After Client Hires You [8:42]
Don’t get complacent after hire
Make great first impression
Provide information and value using systems
Make onboarding process easy and smooth
Anticipate client’s questions and answer themElement 7 - Give Clients the “WOW Factor” [10:44]
Customer Service is Key
Make client experience unbelievable
Remember the big picture of how this will help in the future
How are you communicating?
Provide small gifts or rewards for working with you
Keep in mind the office experience if hosting meetingsElement 8 - Create Raving Fans [13:21]
Leverage great experience to obtain future clients
Systems to capture testimonials and reviews
Don’t forget to ask for referrals
Use testimonials and reviews in marketing
Marketing will snowball and grow over timeSummary of All 8 Elements in Legal Marketing Optimization [17:49]
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AMP Website - http://www.martdig.com/ampsite
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Richard Martindale on LinkedIn - http://li.martdig.com/richard
Twitter - http://twit.martdig.com/podcasthome