Attorney Marketing Profits

By Richard Martindale

Attorney Marketing Profits is a podcast that provides attorneys with fresh and new marketing ideas for their law firms or solo practices. The show is hosted by Richard Martindale, an attorney for over... more

· Business

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FAQs about Attorney Marketing Profits:

How many episodes does Attorney Marketing Profits have?

The podcast currently has 11 episodes available.

Attorney Marketing Profits episodes:

November 18, 2019Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing?
In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.
During this episode, Richard will discuss the following:
"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]
You need to understand your purpose

Start with the end in mind

Similar to a Jury Trial - What are the Elements?
Think About Various Questions [3:05]
What type of law do you practice?

What services do you offer to clients?

Who is your ideal client?

What are you trying to achieve?
Example of Sample Goals Might Want to Achieve [5:15]
Revenue goals

Number of new clients

Breakdown goals into segments

What activities needed to achieve goals?

Success is the sum of small efforts
Set SMART Goals [11:30]
Specific

Measurable

Attainable

Relevant

Time Bound
"Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]
Do not be worried about perfection

Take action toward reaching goals

Similar to exercise - nothing happens overnight
PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:
Martindale Digital Website - http://www.martdig.com/podcasthome
Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
AMP Website - http://www.martdig.com/ampsite
Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
Richard Martindale on LinkedIn - http://li.martdig.com/richard
Twitter - http://twit.martdig.com/podcasthome
...more
23min
November 06, 2019Episode 010 - How to Create a Successful Online Legal Marketing System (Part 2)
In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.
During this episode, you’ll discover:
Why Richard Focuses on Legal Marketing Optimization [1:05]
Legal Marketing is not about having a new website

Must have all assets working together

Integrate “offline” strategies like networking into your marketing system
Summary of 3 Phases to Online Legal Marketing [3:58]
Phase 1 - Creating Framework and Systems for Marketing Automation

Phase 2 - Getting Traffic to Legal Marketing System

Phase 3 - Converting Traffic and Leads Into Clients
Summary of First 4 Elements of Legal Marketing System [4:48]
Element 1 - Clear Goals and Objectives

Element 2 - Creating an Irresistible Offer to Differentiate Your Firm

Element 3 - Capturing Leads and Automating Follow Up

Element 4 - Developing and Nurturing Leads
Element 5 - Converting Leads Into Clients [6:20]
Need process to direct leads through your system

Must have a clear path and give leads direction on what to do

Don’t be pushy or “salesy” like a car salesman

Use “pull” marketing to build relationship and trust

Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions
Element 6 - Overdeliver After Client Hires You [8:42]
Don’t get complacent after hire

Make great first impression

Provide information and value using systems

Make onboarding process easy and smooth

Anticipate client’s questions and answer them
Element 7 - Give Clients the “WOW Factor” [10:44]
Customer Service is Key

Make client experience unbelievable

Remember the big picture of how this will help in the future

How are you communicating?

Provide small gifts or rewards for working with you

Keep in mind the office experience if hosting meetings
Element 8 - Create Raving Fans [13:21]
Leverage great experience to obtain future clients

Systems to capture testimonials and reviews

Don’t forget to ask for referrals

Use testimonials and reviews in marketing

Marketing will snowball and grow over time
Summary of All 8 Elements in Legal Marketing Optimization [17:49]

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:
Martindale Digital Website - http://www.martdig.com/podcasthome

Martindale Digital on Facebook - http://fb.martdig.com/podcasthome

AMP Website - http://www.martdig.com/ampsite

Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup

Richard Martindale on LinkedIn - http://li.martdig.com/richard

Twitter - http://twit.martdig.com/podcasthome
...more
22min
October 22, 2019 Episode 009 - It's Hard for Me to Say I'm Sorry... but I Am Sorry!
In this episode of the Attorney Marketing Profits podcast, host Richard Martindale simply feels the need to apologize to his audience. Listen in to understand why he's sorry and what he has in store for the future. Thanks for listening!
References from this Episode:
Martindale Digital Facebook Page - Like and Follow this Page for Live Video Broadcasts and Recommendations.
Richard Martindale LinkedIn Page - Connect with Richard Here for More Resources.
...more
5min
January 28, 2019 Episode 008 - How to Create a Successful Online Legal Marketing System (Part 1)
In this episode, Richard discusses the framework for an effective marketing system so you can achieve the goals you have set for your law firm and practice. There are eight key elements that go into an efficient and successful marketing system. Richard shares four of those elements with us today, so be sure to tune into the next episode to hear about the final four.

Before Richard outlines the eight key elements for a successful marketing system, we first learn about the three phases of marketing a law firm online. These involve the systems and processes needed to capture leads and eventually convert them into paying clients.

01:26 – There are three phases of marketing your law firm online.
o Phase One: Having the systems in place to automatically capture leads and then nurture and develop your leads.
o Phase Two: Creating traffic that comes to your marketing system.
o Phase Three: Converting potential clients into actual, paying clients.

04:50 – The First Key Element of a successful marketing system: Setting clear goals and objectives for your law firm.
o Specific, measurable, achievable, relevant, and time-bound (SMART) goals.

06:42 – The Second Key Element of a successful marketing system: Having an irresistible offer.
o Competitive advantage and separating your law firm from your competition.
o Giving overwhelming value to clients before they even hire you through an irresistible offer.

09:25 – The Third Key Element of a successful marketing system: Having a way to capture leads – such as email, phone number, or Facebook information - from the traffic and leads who come to your marketing system.

10:21 – The Fourth Key Element of a successful marketing system: Developing and nurturing interested leads and moving them towards becoming a paying client.
o Sending regular messages out to leads and developing a relationship with those leads.
o Driving those leads towards a specified action that you choose so you can turn those leads into paying clients.

Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Facebook Group -- https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
...more
13min
January 21, 2019 Episode 007 - Setting a Vision for Your Law Firm in 2019
January is always a great time to set goals in your business or law firm. In this episode, Richard isn’t going to walk you through how to set “SMART Goals” because you can do that on your own. Instead, Richard shares his insight into goals he has set in his businesses for this year and gives you some ideas to think about when setting your goals for 2019.

Richard loves to attend conferences to assure he is continually improving his marketing business by learning from others. He attended a conference last week and had the pleasure of hearing from Brandon Steiner, a leader in the sports memorabilia world. Though his industry is quite different from law or marketing, Richard learned a lot from Brandon’s talk and shares those lessons with us.

01:17 – Setting goals for the new year in business.
o Why Richard likes setting goals at the beginning of the year.
o An example of a goal that Richard has set for his law firm.
o An example of a goal that Richard has set for his marketing business.
o Upcoming activities in Richard’s marketing business.

04:38 – What are the goals that you have set for yourself and your business this year?
o An analogy that compares setting goals to sailing and demonstrating why goals give you a direction and purpose in your business.

06:11 – Meeting Brandon Steiner last week at a conference and what Richard learned.
o When you’re in business, don’t sell. Instead, focus on serving others.
o Always be moving your business forward in a consistent and efficient manner.
o Richard’s goal of publishing a new podcast episode every Monday and being there to answer questions from his listeners.
o Commit to learning every day, especially from what other leaders in industry or competing law firms are doing.

14:10 – A summary of today’s key points.

Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Facebook Group -- https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
...more
17min
December 10, 2018 Episode 006 - Why Your Legal Marketing Really Matters
In this episode, Richard talks about why marketing your law firm really matters. The reasons for this may seem obvious, but Richard cuts deeper and puts a strong emphasis on the relationships that we form with our clients.
Richard starts by telling a story about a paralegal stopping by his office notifying him that a client was on the phone and wanted to speak with him specifically. Richard relays the emotions he felt before, during and after this telephone call.
Richard then educates us about two key points to take away from this story and a key element needed for effective and captivating marketing.
01:18 – Introduction of why marketing your law firm really matters.
o A story from Richard regarding taking a phone call from a client.
o An unexpected surprise resulting from this call.
o What caused the client’s feelings towards her interactions with Richard’s law firm.
04:33 – The first lesson from Richard’s story.
o Making a significant impact on someone’s life.
o Remembering the “why” of what you do.
06:27 – The second lesson from Richard’s story.
o The influence stories have on marketing.
o Our train of thought while listening to Richard’s story.
o Grabbing someone’s attention and “cutting through the noise.”
o Things to think about before your next day at work.
Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Private Facebook Group – https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
...more
10min
November 29, 2018 Episode 005 - Learn the Most Important Type of Traffic for Your Law Firm
In this episode Richard talks about the 3 types of internet traffic. He tells us which type of traffic to focus on to generate the revenue that we need to be financially free and why the two other types of traffic are not nearly as fruitful. We learn that traffic we can directly utilize in our law firm, without depending on a third party, is invaluable to long-term success.
Richard provides examples while describing the three types of traffic so we can gain a clear understanding of them. There is a spotlight on the third type that he describes, and we are given insight as to why we may be losing easy leads and what can be done to counter this problem.
Finally, we also hear about Richard’s Facebook Group for attorneys and law firms that allows those involved in marketing in the legal space to seek advice and get opinions from others who are similarly situated.
Link to Facebook Group -- https://www.facebook.com/groups/281501032483552
02:15 – Traffic that you Control.
o What is traffic from an internet marketing standpoint.
o Using a Facebook ad as an example of controlling traffic.
o The positive points about this type of traffic, such as the number of users and simplicity.
o The negative points about this type of traffic, such as depending on third parties.
08:54 – Traffic that you Earn.
o An example of a law firm earning traffic from exposure in the news.
o A negative quality about this type of traffic that is shared with traffic that you control.
11:25 – Traffic that you Own.
o The significance of being able to capture information about the people who are visiting your website.
o A discussion about how client lists are part of traffic that you own.
o Avoiding missed opportunities in your marketing and rethinking your strategy.
o The money is in the traffic that you own.
o Richard’s newly created Facebook group.
Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Facebook Group -- https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
...more
19min
November 26, 2018 Episode 004 - Giving in the Spirit of Thanksgiving Will Earn More Clients
This podcast episode focuses on the difference between push and pull marketing. Richard was inspired to have this discussion because of the recent Thanksgiving holiday, and he tells us how we should be giving to our potential clients in order to gain their business.
Richard describes push and pull marketing and shares examples that he has seen in his own life to help us comprehend the difference between the two. He talks about which one is in low demand and which one attorneys and law firms should be focused on with their marketing efforts. Richard also tells us how these efforts can be made and why they are more effective than more traditional marketing strategies for attorneys and law firms.
01:53 – Push marketing.
o Richard shares a story about listening to a podcast on his recent commute.
o The definition of push marketing and an example from a department store during Richard’s trip to New York City.
o An example of push marketing from the legal space.
o The low demand for this type of “push” marketing, especially for attorneys and law firms.
06:52 – Pull marketing
o People responding to law firms that give them something of value first and feel like their business has been earned.
o An example of pull marketing that Richard recently saw at a movie theater.
o Knowing, liking, and trusting through pull marketing.
10:02 – Thinking about your current online marketing strategies.
o Considering if you are giving value to your target audience and potential clients.
o Creating a community of loyal followers that will require your services in the future.
o Not being afraid of giving too much.
Website – www.AttorneyMarketingProfits.com
Facebook Page – www.Facebook.com/AttorneyMarketingProfits
Private Attorneys Only Facebook Group - https://www.facebook.com/groups/281501032483552
Twitter – www.Twitter.com/AttnyMarketing
...more
14min
November 12, 2018 Episode 003 - Why Branding for Law Firms is a Waste of Time
This episode’s topic is branding and why it is a waste of time for most lawyers and law firms. Specifically, Richard discusses why branding – as opposed to marketing - is often focused on too heavily by law firms when they should be focused on putting the systems they need in place to obtain clients. We hear about these systems and that many firms get distracted from their importance by putting too much thought into branding before the revenues and client stream warrant it.
Richard starts out by sharing some ways that people define branding. To help you understand branding more clearly, Richard goes through an exercise to get you thinking about multi-million-dollar companies that have excellent branding.
With branding sometimes being overemphasized in other industries as well, Richard provides an example of a branding mistake that is regularly seen on the television show Shark Tank. Richard then goes into the definition of marketing and the significance of differentiating your law firm from others.
01:24 – Discussion of opinions about what branding is.
o The different ways branding is defined.
02:06 – An exercise in which Richard gets us to see if we can guess the branded companies he describes without revealing their names.
o An amusement park experience and its distinct brand.
o A retail shopping experience with low prices.
o A television network that Richard watches on Saturday mornings.
07:47 – Why branding for law firms and lawyers is a waste of time.
o Things that law firms focus on that are a distraction.
o An example from Shark Tank about branding mistakes.
o The systems that need to be in place first.
11:12 – The difference between marketing and branding.
o A definition of marketing.
o Setting yourself apart from other law firms.
o Richard’s focus on this when working with lawyers and law firms.
Website – www.AttorneyMarketingProfits.com
Facebook – www.Facebook.com/AttorneyMarketingProfits
Twitter – www.Twitter.com/AttnyMarketing
...more
15min
November 06, 2018 Episode 002 - How Starbucks' Holiday Cups Can Help Your Legal Marketing
This past Friday, Richard walked into his local Starbucks and noticed it was much busier than normal. There were people holding early morning business meetings, people deeply involved in work on their computers, and other usual sights. When Richard began overhearing conversations, he realized that the abundance of customers at Starbucks on this particular day was because of a special, reusable cup giveaway that Starbucks doing to promote the upcoming holidays.
You may be wondering, what does this have to do with legal marketing? There is a fundamental connection in what Starbucks was doing and the methods Richard teaches to attorneys for marketing their legal services. He explains this connection and relates it to a real-life representation of a personal injury lawyer’s legal practice in this episode of the Attorney Marketing Profits podcast.
00:49 – Walking into Starbucks on Friday morning.
o The different types of customers and waiting in an unusually long line.
o Starbuck’s red holiday cups.
o Solicitation laws.
03:32 – A story about how to avoid solicitation.
o Richard’s lawyer friend, Joe, advertising on late-night television.
o Joe waking up with a new list of clients and how he can use it.
o Explaining the giveaway that Starbucks was doing.
06:03 – Tying this Starbucks giveaway into legal marketing and solicitation.
o Offering potential clients something of value that draws them in.
o A guide Joe could provide to his list of potential clients to obtain
their contact information and follow up with them.
o Building a relationship to eventually earn clients who know, like, and trust you.
Website - AttorneyMarketingProfits.com
Facebook - Facebook.com/AttorneyMarketingProfits
Twitter - Twitter.com/AttnyMarketing
...more
11min

FAQs about Attorney Marketing Profits:

How many episodes does Attorney Marketing Profits have?

The podcast currently has 11 episodes available.