Attorney Marketing Profits

Episode 011 - Do You Know What You're Trying to Achieve with Your Legal Marketing?

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In Episode 011 of the Attorney Marketing Profits Podcast, Richard Martindale delves deeper into the first essential element that you need for a successful online legal marketing system - Knowing Your Goals and Intended Outcomes. If you don’t know what you’re trying to achieve, then you will have a hard time gauging your success, and you will not be able to determine if your marketing is working properly.

During this episode, Richard will discuss the following:

"Definiteness of purpose is the starting point of all achievement." W. Clement Stone [1:28]

  • You need to understand your purpose
  • Start with the end in mind
  • Similar to a Jury Trial - What are the Elements?

    • Think About Various Questions [3:05]

    • What type of law do you practice?
    • What services do you offer to clients?
    • Who is your ideal client?
    • What are you trying to achieve?

      • Example of Sample Goals Might Want to Achieve [5:15]

      • Revenue goals
      • Number of new clients
      • Breakdown goals into segments
      • What activities needed to achieve goals?
      • Success is the sum of small efforts

        • Set SMART Goals [11:30]

        • Specific
        • Measurable
        • Attainable
        • Relevant
        • Time Bound

          • "Perfection is not attainable, but if we chase perfection, we can catch excellence." Vince Lombardi [19:30]

          • Do not be worried about perfection
          • Take action toward reaching goals
          • Similar to exercise - nothing happens overnight

            • PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

            Martindale Digital Website - http://www.martdig.com/podcasthome

            Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
            AMP Website - http://www.martdig.com/ampsite
            Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
            Richard Martindale on LinkedIn - http://li.martdig.com/richard
            Twitter - http://twit.martdig.com/podcasthome

            ...more
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            Attorney Marketing ProfitsBy Richard Martindale