It feels REALLY good to be in demand, right? Whether that looks like a busy social calendar, having hundreds of likes on your latest Instagram post, or being the go-to person in your professional field. Our ego LOVES it. But when we go down the path of chasing popularity over profitability, we lose our standards and starting making poor choices in life and business. It’s time to get clear on what are attention-seeking moves and what are profitable moves.

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