From the initial “hello” to the final “thank you,” creating a seamless, branded process shows your customer you’re invested in every step of their experience. Remember, these aren’t just random steps—they’re what separates a pro from an amateur, and the thoughtful touches are what make clients keep coming back. Learn how to pull it all together in this episode!

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I used to call myself a digital content expert. But I don’t see anyone as an expert anymore, including myself. There is simply too much nuance in the assignment of the title. Instead, I opt to think of people I seek information from as a different subset. One that reminds me to hold onto my decision-making power.

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I genuinely get it – firearms can be intimidating if you are unfamiliar with them. But, the only way around that is to learn. As someone who has been around firearms her entire life, I have a respect and appreciation for the personal protection they provide. Let’s dig into a conversation about legality and licensing, learning resources, equipment, and more. Be responsible, but be ready.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Fiverr is a great resource for finding freelance support for your business. It’s how my podcast gets edited!

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Additional Resources:

Visit my Amazon Storefront for my personal safety recommendations.

Learn more about the USCCA here.

Check out the NRA here.

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It may seem counterintuitive, but holding back on your brand in the beginning can actually help you out in the long run. After launching several businesses myself and helping other entrepreneurs do the same, I’ve learned what NOT to do along the way. Listen in for tips that can save you serious money, sleepless nights, and a shitload of stress.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Your goal is to be profitable. So, don’t stretch yourself thin with a ton of products, services, and offerings that don’t ultimately pay off. Instead, follow this simple structure to create layers within your business – pulling people in, and giving them options to connect with you right away.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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I love using presets and adjustments from The Luxe Lens to edit my photos!

Fiverr is a great resource for finding freelance support for your business. It’s how my podcast gets edited!

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If you’re not using this branded, link-centric tool in your business, now’s the time to get in the loop. Bio Sites offer your business an organized, visually cohesive, and genuinely useful way to get your best offerings in front of your ideal audience fast. Tune in and learn how to increase your customer contacts and grow your sales with just a few easy clicks.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Thank you to our episode sponsors:

ClickUp is my go-to task management system for my business.

Get your copy of my Social Strategy Guide now.

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Random, unexpected, and emergency situations can happen at any time. And handling them will be a lot easier if you’ve readied yourself with the proper tools, equipment, and strategies. Staying ready doesn’t make you a doomsday prepper or conspiracy theorist – it makes you capable. And capable people stay alive.

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Fiverr is a great resource for finding freelance support for your business. It’s how my podcast gets edited!

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Find my preparedness recommendations on my Amazon Storefront.

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Working with other brands instead of solely focusing on your own might seem counterproductive. But, collaboration can actually help your business grow at a much faster pace than going it alone. Listen to how I’ve used other brands to develop my business, and learn about the number one tool you can use to pitch the perfect partnership.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Thank you to our episode sponsors:

I love using presets and adjustments from The Luxe Lens to edit my photos!

ClickUp is my go-to task management system for my business.

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If you’re feeling frustrated, uninspired, and behind the eight ball, don’t just wait for it all to somehow “naturally” get better. You have more control than you think, and part of that starts with identifying the energy in your life. It’s time to cut dead weight and prioritize high value moves in your business, relationships, and even with yourself. You ready?

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Thank you to our episode sponsors:

Need ready-to-use business tools? Browse my customizable Canva template collections here.

Fiverr is a great resource for finding freelance support for your business. It’s how my podcast gets edited!

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Listen up: a business is not a brand, and a brand is not just a logo. Dig into this episode to learn the three most common reasons people skip this key process while building their business, and what happens behind the scenes with my branding clients. Put the cart back behind the horse and take the reins on developing the right assets to succeed with your audience. You’ll be all the better for it.

Join Rogue and Reasoned on Instagram @roguereasonedpodcast and get additional show details at www.lauraswansieckman.com/podcast.

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Thank you to our episode sponsors:

I love using presets and adjustments from The Luxe Lens to edit my photos!

Wicked Good Soul - Use code ROGUE20 at booking to get 20% OFF your next soul reading or astrology consultation.

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