Legal Word of Mouth Marketing

Episode 01: Two Ways To Grow Your Law Firm


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There are only two ways to effectively grow your law firm, and only one of them create value to the partners:

  • Lateral hires: recruiting partners from other firms
  • Word of Mouth Marketing
  • Data shows that lateral hires are a difficult long-term strategy for growing your firm. 83% of mergers don’t increase shareholder value, and, 47% of laterals don’t make it five years with their new firm, which is usually about the length of time needed for a lateral hire to cross over the recruiting and compensation-above-contribution line into positive territory.

    By contrast, word of mouth is a far better long term strategy because it focuses on amplifying the effect of your word of mouth through your audience that you own and control.

    Links/References mentioned in this episode:

    1. 47% of lateral hires don’t make it five years with their new firm: https://www.boomtime.com/there-are-only-two-ways-to-grow-your-law-firm/
  • 83% of mergers don’t increase shareholder value: https://www.forbes.com/sites/georgebradt/2015/01/27/83-mergers-fail-leverage-a-100-day-value-acceleration-plan-for-success-instead/#63cbca905b86

    Have a marketing question you want answered? Email us at [email protected].

    Website: www.boomtime.com

    LinkedIn: https://www.linkedin.com/company/boomtime
    Twitter: @boomtime_online

    Connect with Bill: https://www.linkedin.com/in/billbice

    Connect with Erin: https://www.linkedin.com/in/erinebarrio

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    Legal Word of Mouth MarketingBy boomtime