Legal Word of Mouth Marketing

In this episode, Bill Bice and Erin Barrio chat with Justin Muehlmeyer, attorney at Intellectual Property firm, Peacock Law, on how his firm attracts clients from across the globe. 

As a Law Firm, how do you solve your email marketing problem? Send more emails! We prescribe at least 1 email a month, ideally 2 a month. If you can do more then even better! Why do we think this? Because we follow the data. To hear more of our take on emai marketing for law firms, tune in to this episode of the Legal Word of Mouth Marketing Podcast.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

A programmer at heart, one of Bill’s passions is finding solutions to problems that are efficient and save time. That's why he loves marketing automation, and uses it to put scale behind marketing efforts on behalf of our clients. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

As an attorney or Partner for your Law Firm, it's likely that you don't have a lot of extra time to spend combing over marketing data for your website and campaigns. That said, if you've invested time and money into having a long-term strategic marketing plan, you need to know if that strategy is working - and there's only one way to find out - by following the data.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

The website for your law firm should be working for you 24/7 as a lead referral source. One of the best ways to optimize your site is through SEO. SEO has changed a lot since its inception over 20 years ago when Larry Page invented the idea of weighted rankings. It's no longer about trying to figure out how to fool PageRank, rather, it's about how well you treat your customers and create great content that ranks you higher in search queries. 

Links/References mentioned in this episode: 

• SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio 

Your law firm’s website is the single most important facet of your marketing strategy. Your website should work as a referral source, and therein, needs to visually communicate who you are, what you do and why, and how you do it. It seems straightforward, yet, why is it so hard to get a quality website built on time and on budget? The answer is simple: because most websites are almost always built backwards. Instead, your website build needs to start with a content-driven approach that will inform design, not the other way around.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

In Episode 1 we talked about the two ways you can grow your law firm: lateral hires, and word of mouth. In this episode, we’ll discuss how to amplify the effect of your word of mouth through your marketing plan. To successfully grow your firm and referral rate, your word of mouth marketing plan needs to be long-term, and strategic. What does a long-term strategic plan look like? It’s at least a year-long commitment, with three main goals you should be aiming for: building your audience, capturing and following up on referrals and prospects, and staying top-of-mind. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio 

In Episode 2: Legal and LinkedIn, we detailed the steps you need to take to optimize your profile in order to increase your connection rate, and tactics for growing your professional network. In this episode, we discuss simple ways you can grow your engagement on LinkedIn through your weekly activities to leverage the platform’s potential to its fullest.

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

With 61M users who are senior-level influencers and 40M who are in decision making positions, LinkedIn is a gold mine for reaching out to potential clients. The name of the game is growing your professional network by targeting new connections, but, before you can start growing your network, you need to do the work of optimizing your profile to increase your connection rate. 

Links/References mentioned in this episode: 

• Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator#

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio 

There are only two ways to effectively grow your law firm, and only one of them create value to the partners:

• Lateral hires: recruiting partners from other firms

Data shows that lateral hires are a difficult long-term strategy for growing your firm. 83% of mergers don’t increase shareholder value, and, 47% of laterals don’t make it five years with their new firm, which is usually about the length of time needed for a lateral hire to cross over the recruiting and compensation-above-contribution line into positive territory.

By contrast, word of mouth is a far better long term strategy because it focuses on amplifying the effect of your word of mouth through your audience that you own and control.

1. 47% of lateral hires don’t make it five years with their new firm: https://www.boomtime.com/there-are-only-two-ways-to-grow-your-law-firm/

83% of mergers don’t increase shareholder value: https://www.forbes.com/sites/georgebradt/2015/01/27/83-mergers-fail-leverage-a-100-day-value-acceleration-plan-for-success-instead/#63cbca905b86

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice