Episode 01: When digital becomes your only channel 

The digital transformation many businesses have needed to undergo to survive COVID-19 have been at a large scale and at a rapid pace. For many businesses' digital has now become not just a part of a channel mix, but their only channel. In Episode 1 When digital becomes your only channel we talk to the anti-agency Overdose and their client Signet who supply packaging to large ANZ retailers like Big W and Mecca. 

 

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Meet our guests: 

Laura Jackson (nee Qureshi) 

Managing Director – Overdose 

With 12 years experience in the commerce and digital marketing industry, Laura is Managing Director of Overdose Melbourne. A passionate leader that focuses on positive internal agency team culture and an uncompromising commitment to the growth of our clients. Get in touch with Laura on LinkedIn 

 

Suzie Young 

Head of Digital and Direct Marketing - Signet  

Suzie currently heads up the Digital and Direct Marketing for Signet, a leading B2B/B2C packaging company with daily E-commerce revenue in excess of six figures. Suzie has 18+ years' experience working in B2B leadership roles across Digital, Sales and Customer Experience, leading teams in the delivery of projects including CRM and Marketing Automation implementations, and Digital Customer Experience design. Suzie is currently leading a project to migrate the Signet website to a Magento 2 technology stack with personalisation at the forefront, to create a best-in-class digital experience in an otherwise traditional industry. Get in touch with Suzie on LinkedIn 

 

Get in touch: 

Have any questions you like answered? Please send through an email to us at [email protected].