Episode 6: How to digitally transform a B2B business

eCommerce opens up a new channel for B2B businesses, and we have seen a push from B2B to B2E. In this episode, we explore how APAC merchants are embarking on grand scale digital transformation like never before. We speak to the authors of the recently released Whitepaper How to Succeed at Digital Transformation in B2B eCommerce. We are also joined by Brett Sinclair, who is the co-founder of the B2B eCommerce Association of Australia.

Episode 05: Pivoting quickly to digital offering

When lockdowns caused a global shutdown of non-essential services earlier this year, many companies needed to pivot, often overnight, to a digital offering. But one energy company over the ditch from us in NZ were already doing things a little differently: Mercury NZ. With all of the company's electricity generation coming from renewable sources, it’s no surprise their pivot to digital is just as unique!

Episode 04: How does future-proofing work in practice?

As more companies try to speed up or improve how they’re dealing with current challenges, the topic of future-proofing comes up again and again. But what does it look like? In this episode of Adobe Martech Talk, we’ll examine a real-life example of a business that’s set themselves up to flourish, no matter what’s happening around them.

Episode 03: Website traffic increases and how to deal with them

503 Service Unavailable? 404 Not Found? Hear from the Munro Footwear Group as they talk about the significant increase in their website traffic after the closure of their brick and mortar stores due to the lockdown.

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Have any questions you like answered? Please send through an email to us at [email protected].

Episode 02: The right messaging now? But how?

We are now in peak corona marketing. People are bombarded with advertising, emails and even memes. We risk turning off our prospects and customers if we can't hit the right note. Or blend in with everyone else. How do we use our brand, our storytelling and our bright marketing minds to differentiate?

Have any questions you like answered? Please send through an email to us at [email protected].

Episode 1: When digital becomes your only channel 

The digital transformation many businesses have needed to undergo to survive COVID-19 have been at a large scale and at a rapid pace.

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Have any questions you like answered? Please send through an email to us at [email protected].

Looking for a new podcast? Do you work in Marketing or eCommerce?

Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk!

Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September.