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Episode 013 | Saying Yes, Building Brands, and the Magic of IMS | Michael Kaltenmark
What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.
In this episode of Creative Belief, we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.
We talk about brand strategy, fan storytelling, and how creativity is ultimately about connection—plus, Michael gives us a behind-the-scenes look at how he’s helping push the future of IndyCar with projects like trading cards and fan-first storytelling.
If you’ve ever doubted your creative voice—or wondered if you really belong at the table—this episode is for you.
Connect with Michael
LinkedIn: https://www.linkedin.com/in/mskaltenmark/
Instagram: https://www.instagram.com/mskaltenmark/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
View all episodes
What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.
In this episode of Creative Belief, we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.
We talk about brand strategy, fan storytelling, and how creativity is ultimately about connection—plus, Michael gives us a behind-the-scenes look at how he’s helping push the future of IndyCar with projects like trading cards and fan-first storytelling.
If you’ve ever doubted your creative voice—or wondered if you really belong at the table—this episode is for you.
Connect with Michael
LinkedIn: https://www.linkedin.com/in/mskaltenmark/
Instagram: https://www.instagram.com/mskaltenmark/
.
.
.
🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP
📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2