Creative Belief

What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output.

In this episode, Logan shares his journey from small-town roots to building his own consultancy, the lessons he has learned about saying “yes” to new opportunities, and why creating for yourself first matters more than metrics. Along the way, we dive into the culture of creativity in overlooked places, the role of empathy in marketing, and how slowing down might be the most powerful creative tool you have.

Whether you are building a business, wrestling with AI’s impact on creativity, or simply looking for inspiration to create something for yourself, Logan’s story is a reminder that you are more creative than you think and the act of creating is always worth it.

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Connect with Logan

LinkedIn: https://www.linkedin.com/in/logan-hendrickson/

Website: https://loganpmm.com

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

What happens when entrepreneurship meets creativity? For TJ Jones, it looks like solving problems that matter, building ideas that stick, and learning how to let go so others can thrive. From launching a startup in college to leading at Neighbor Serve today, TJ’s story reminds us that the creative process isn’t just about making something beautiful—it’s about pursuing problems with intention, surrounding yourself with the right people, and having the courage to start before everything feels perfect.

In this episode, TJ shares his journey from small-town Illinois to building a career rooted in creativity, entrepreneurship, and community. We talk about learning through iteration, the challenge of delegation, and why the most meaningful creations often begin with a simple pursuit: make the world better than you found it.

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Connect with TJ

LinkedIn: https://www.linkedin.com/in/tyler-jones-tj-568909137/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

Some people create because they want to. Others create because they have to. For Daniel Herndon, it’s always been the latter. From a kid running his own “neighborhood newspaper” to founding a brand agency, launching a restaurant, and writing satirical essays, Daniel’s story is one of relentless experimentation and the refusal to stop building.

In this episode, Daniel shares the lessons learned from two decades in the creative trenches: why feedback matters, why shipping before it’s perfect is often the best move, and how to build brands without all the agency bloat. He also unpacks the tension between creativity and sustainability, the value of making something even if it doesn’t last forever, and why the future of creative work depends on honesty in an AI-driven world.

This conversation is equal parts insight, humor, and inspiration, and a reminder that creating is never wasted. Even when it costs you something.

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Connect with Daniel

LinkedIn: https://www.linkedin.com/in/danielherndon/

Instagram: https://www.instagram.com/danielherndon/

HRNDN Website: https://hrndn.com

The Lorem Ipsum: https://danielkherndon.com

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

Some people grow up knowing they’re creatives. Others stumble into it by accident. For filmmaker Harrison Pogue, it was the latter. From sports fields to a chance photography contest, Harrison’s path led him into the world of filmmaking. It's a path that’s earned him four regional Emmy Awards and a career focused on telling human stories with depth and honesty.

In this episode, Harrison shares how vulnerability, mentorship, and curiosity have shaped his journey. We dive into what it looks like to admit when you don’t know, the importance of finding the right mentors, and how storytelling can transform even the most unexpected industries (yes, even sawmills).

This conversation is a reminder that creativity often begins by simply saying yes and then learning as you go.

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Connect with Harrison

LinkedIn: https://www.linkedin.com/in/harrison-pogue-02b8618a/

Instagram: https://www.instagram.com/harrisongpogue/

Website: https://www.harrisonpogue.com

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

Some people think creativity only belongs to artists. Jasen Coldiron isn’t one of them. As VP of Sales and Operations at P-M & Associates and cofounder of INOV8R, Jasen has built a career proving that creativity is just problem-solving with purpose.

In this week's episode, we talk about why trust is the real currency for getting things done, how to build teams that learn fast instead of fear mistakes, and why asking “What does done look like?” might be the most creative move you can make.

From agile workflows to real-world leadership lessons, Jasen shares how engineering, sales, and operations all thrive when creativity is in the driver’s seat.

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Connect with Jasen

LinkedIn: https://www.linkedin.com/in/jasen-coldiron/

Instagram: https://www.instagram.com/colddemo/

Connect with INOV8R

Website: https://www.teaminov8r.com

LinkedIn: https://www.linkedin.com/company/inov8r/

Instagram: https://www.instagram.com/teaminov8r/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

What happens when you trade the stability of a full-time job for the uncertainty of building something on your own? For Michael Smith, it meant creating Dadsigner — a subscription-based design business helping companies grow without the overhead of a full-time creative team.

In this Season 02 kickoff, Michael talks about his journey from discovering design to running a solo creative business, how he’s built Dadsigner to serve clients while protecting his family time, and why taking the leap into entrepreneurship was worth the risk. Whether you’re a freelancer, a founder, or just curious about what it takes to build a creative business from scratch, this episode will challenge and inspire you to take the next step in your own journey.

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Connect with Michael

LinkedIn: https://www.linkedin.com/in/mesmithdesign/

Instagram: https://www.instagram.com/dadsigner/

Dadsigner Website: https://www.dadsigner.com

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

What do you do when you feel like you don’t belong in the room but you’re in the room anyway?

Chloie Fisher is a graphic designer at the Indianapolis Motor Speedway who’s learning firsthand what it means to lead with belief, even when confidence takes a minute to catch up. In this episode of Creative Belief, Chloie shares her journey as a self-taught creative, how she stepped into the world of motorsports, and what she’s learned about identity, voice, and navigating feedback along the way.

We talk about the moments that shape us, the risks that teach us, and the challenge of staying rooted in who you are, even when you’re still figuring it out.

Connect with Chloie

LinkedIn: https://www.linkedin.com/in/chloie-fisher/

Instagram: https://www.instagram.com/chloiefisher/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

Whether it’s the roar of engines or the quiet click of a shutter, Barry Cantrell knows how to capture a story in motion.

In this episode, we sit down with Barry—photographer, designer, and part of the creative force behind Stillhouse—to explore what it takes to capture the heart-pounding world of motorsports.

From growing up on a farm in Tennessee to shooting some of the most iconic races in America, Barry shares his unlikely journey into photography, how a borrowed press pass turned into a career, and why embracing mistakes is the real key to creativity.

We talk about the balance between studio control and trackside chaos, how to keep your mental health intact in a demanding creative field, and why even the smallest details tell the biggest stories.

Whether you’re a racing fanatic, a photographer, or just someone trying to find your place as a creative, Barry’s story is a reminder that it’s never too late to start—and you don’t need a demon on your shoulder to make something great.

Connect with Barry

LinkedIn: https://www.linkedin.com/in/lookatbarry/

Instagram: https://www.instagram.com/_barrycantrell/

Connect with Stillhouse 

Website: https://stillhouse.co

Instagram: https://www.instagram.com/stillhouse_co/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

What does it look like to build a creative studio in the world of motorsports—and have fun doing it?

In this episode, we sit down with Brian Simpson, founder of Stillhouse and longtime creative leader in the INDYCAR paddock. Brian shares his winding journey from restaurant kitchens to running new media at INDYCAR, launching viral projects like Bus Bros, and eventually leading a creative team that’s redefining how motorsport brands connect with fans.

We explore the power of taking risks, the importance of measuring your creativity, and why trusting your team (and remembering to have fun) is the secret to longevity in any creative field.

Whether you’re a motorsport diehard or just love a good story about carving your own path, this episode is packed with insights on what it takes to build a brand—and a business—at 200 miles an hour.

Connect with Brian

LinkedIn: https://www.linkedin.com/in/brianrsimpson/

Instagram: https://www.instagram.com/simpson244/

Connect with Stillhouse 

Website: https://stillhouse.co

Instagram: https://www.instagram.com/stillhouse_co/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2

What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.

In this episode of Creative Belief, we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.

We talk about brand strategy, fan storytelling, and how creativity is ultimately about connection—plus, Michael gives us a behind-the-scenes look at how he’s helping push the future of IndyCar with projects like trading cards and fan-first storytelling.

If you’ve ever doubted your creative voice—or wondered if you really belong at the table—this episode is for you.

Connect with Michael

LinkedIn: https://www.linkedin.com/in/mskaltenmark/

Instagram: https://www.instagram.com/mskaltenmark/

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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2