Creative Belief

Episode 014 | Building Brands at 200 MPH | Brian Simpson


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What does it look like to build a creative studio in the world of motorsports—and have fun doing it?


In this episode, we sit down with Brian Simpson, founder of Stillhouse and longtime creative leader in the INDYCAR paddock. Brian shares his winding journey from restaurant kitchens to running new media at INDYCAR, launching viral projects like Bus Bros, and eventually leading a creative team that’s redefining how motorsport brands connect with fans.


We explore the power of taking risks, the importance of measuring your creativity, and why trusting your team (and remembering to have fun) is the secret to longevity in any creative field.


Whether you’re a motorsport diehard or just love a good story about carving your own path, this episode is packed with insights on what it takes to build a brand—and a business—at 200 miles an hour.


Connect with Brian

LinkedIn: https://www.linkedin.com/in/brianrsimpson/

Instagram: https://www.instagram.com/simpson244/


Connect with Stillhouse 

Website: https://stillhouse.co

Instagram: https://www.instagram.com/stillhouse_co/

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Creative BeliefBy CRTR Studio