Creative Belief

What happens when you let go of the rules and push creativity beyond its limits? That’s exactly what Ross Schafer has done with the Pacers Victory Jersey Project, where he designs a brand-new Pacers jersey after every win. But this project is just one part of his creative journey.

In this episode of Creative Belief, Ross—an art director, illustrator, and type designer—talks with us about breaking brand rules, trusting the creative process, and how design can thrive when it’s given room to evolve. We also dive into the impact of AI on creativity, the balance between structure and experimentation, and why he believes the best brands are the ones that aren’t afraid to grow and change.

If you’ve ever felt boxed in by creative constraints, this episode is for you.

Connect With Ross:

Instagram - https://www.instagram.com/wechoose.themoon/

X - https://x.com/hot_jupiterr

Ross' Work - https://dribbble.com/wechoose-themoon

What does it mean to create with authenticity? For cinematographer and event space co-owner Christian Barreno, it’s about more than just making something that looks good—it’s about building trust, telling real stories, and staying true to the work that moves you.

In this episode of Creative Belief, Christian shares his journey from growing up in a house filled with music to navigating the world of film and production. We dive into the tension between commercial projects and personal passion, the role of AI and technology in creativity, and why authenticity will always be the thing that lasts.

If you’ve ever wrestled with the balance between making a living and making meaningful work, this one’s for you.

Connect with Christian

Instagram: https://www.instagram.com/christian_barreno/

Website: https://christianbarreno.com

We believe we were made to create.

Welcome to Creative Belief, a new podcast from CRTR Studio where we share a curated collection of conversations with creatives who believe creativity can change the world.

Each week, Alex Holt, creative director and co-founder of CRTR Studio, and Josh Day, our senior brand designer, sit down with creatives from all kinds of backgrounds to talk about their stories, their creative processes, and where they see creativity heading in the next few years.

The goal? To expand what it means to be a creative, because we believe creativity lives in all of us—not just the “creatives.” Whether you’re sketching out ideas, leading a team, or building something from the ground up, you were made to create incredible things that make the world better.

In this week's episode, Alex and Josh introduce the show, share their personal creative journeys and tease some of the guests who will be on Season 01.

Welcome to Creative Belief.