What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output.

In this episode, Logan shares his journey from small-town roots to building his own consultancy, the lessons he has learned about saying “yes” to new opportunities, and why creating for yourself first matters more than metrics. Along the way, we dive into the culture of creativity in overlooked places, the role of empathy in marketing, and how slowing down might be the most powerful creative tool you have.

Whether you are building a business, wrestling with AI’s impact on creativity, or simply looking for inspiration to create something for yourself, Logan’s story is a reminder that you are more creative than you think and the act of creating is always worth it.

.

.

Connect with Logan

LinkedIn: https://www.linkedin.com/in/logan-hendrickson/

Website: https://loganpmm.com

.

.

.

🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN

🎧 Subscribe to Creative Belief on Spotify: https://bit.ly/4h9LeRP

📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2