Lexamica, discuss the importance of referral partnerships for law firms. They

discuss how law firms often receive a high volume of calls for cases they don't

handle, and by referring these cases to trusted attorneys, they can provide a

better client experience and generate additional revenue. Stiritz emphasizes

the need for effective communication and evaluation of referral partners to

ensure successful and ethical co-counsel relationships. The conversation also highlights

the potential for firms to recover a significant portion of their advertising

budget through referral fees.