I’m gonna say this once, boo - this holiday season is going to be VERY for your business. But, that doesn't have to have a negative connotation. It just means we will need to make some major shifts, and major shifts require time. By planning your holiday strategies NOW, you'll set yourself up to remain profitable and even grow. You think this year is a bitch? Procrastination is an even bigger one. Put your holiday game into play by addressing these five key changes for your audience and implementing strategies that work.

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