In this episode, Stephanie Koehler (Email Marketing Manager) and Joanne Fleming (Sr. SEO Strategist) discuss the importance of building a strong brand for law firms using social media. They highlight the recent Google leak that revealed the significance of brand signals in the search algorithm and how it has changed the landscape of law firm digital marketing strategies. They emphasize the integration of SEO and social media, explaining how social media platforms can impact organic rankings. They also discuss the difference between a law firm's brand and an individual attorney's personal brand on social media and how they can work together effectively. The conversation covers the process of building a law firm's brand on social media, the recommended platforms to focus on, and the emerging trends in digital marketing that law firms should be aware of.