In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier chats with Jon Hollan of Sam Aguilar Injury Lawyers based in KY. They talk about how important it is to use visuals and themes in court cases. They discuss using things like models and pictures to help jurors understand complicated medical stuff. They also emphasize the importance of keeping things simple and using focus groups to see if visuals work. They highlight specific cases where visuals were really helpful in explaining the key points and themes to the jury. They emphasize the importance of testing and refining visuals through focus groups and internal reviews. They also stress the importance of keeping things simple and clear when presenting complicated information to jurors. Overall, the conversation provides valuable insights into how to use visuals effectively in trial advocacy.