The Bulletproof Marketer

Episode 02: Stop Being Lazy: 3 LinkedIn Levers You’re Overlooking

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LinkedIn isn’t just for job seekers anymore—and if you're still treating it that way, you're already 10 steps behind. In this no-holds-barred episode, Christopher bulldozes through outdated perceptions of LinkedIn and drops three underutilized tactics that actually move the needle.

From redefining how to treat LinkedIn groups to utilizing events for genuine networking, to exploring the brand-new LinkedIn Services Marketplace, this episode is packed with tactical gold. Plus, Christopher shares his top AI productivity hack—because no, it’s not just about asking ChatGPT to “write a caption.”

 

What’s inside:

  • Why Facebook-first strategies are the most enormous red flag in B2B
  • How to treat LinkedIn like a real-world networking event (no more digital cold-calling nonsense)
  • 3 powerful LinkedIn levers you're probably NOT using:
    • Groups — not dead, just misunderstood. Learn how to find the right ones, post with relevance, and turn niche convos into targeted visibility.
    • Events — use them to pre-network, post-network, and position yourself as the expert before anyone even hits the expo floor.
    • LinkedIn Services Marketplace — still under the radar, but already generating leads and closed deals for Christopher. Yes, really.

      • Forget the “just post more” advice. This episode is your LinkedIn reality check. Chris unpacks the overlooked tools that actually move the needle—no hype, no hacks, just strategy that converts.

      If you’re done playing it safe and ready to make LinkedIn work like a channel, not a chore, this is your sign.

      🎧 Hit play. Your most brilliant marketing move of the week begins here.

       

      Episode Highlights:

      • Intro [00:00]
      • The Power of LinkedIn: Not Just for Recruitment [00:03]
      • LinkedIn as a Networking Event [00:05]
      • Fresh Takes on LinkedIn [00:07]
      • LinkedIn Groups: The Overlooked Powerhouse [00:12]
      • LinkedIn Events: The Secret Networking Goldmine [00:16]
      • The LinkedIn Services Marketplace [00:20]
      • AI Prompting: A Game-Changer [00:24]
      • Bulletproof Takeaways [00:28]
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        🔗 Resource Links

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          The Bulletproof MarketerBy Christopher Tompkins