Welcome back to The Bulletproof Marketer! In Episode 02, Christopher Tompkins tackles the trap most marketers fall into: becoming glorified executioners instead of strategic leaders.

If you're spending all your time in the weeds (posting, tweaking, fixing) while your CEO questions your value, this episode is your wake-up call. Christopher reveals why being "too busy" is killing your career and how to break free from the execution hamster wheel.

In This Episode, Christopher exposes the dangerous cycle of reactive marketing where you're so busy doing tasks that you never get to think strategically. He explains why your CEO doesn't care how hard you're working if they can't see the impact, and how to shift from task-doer to strategic leader.

Learn the simple framework to audit where your time actually goes versus where it should go. Christopher shares how to identify which tasks to delegate, automate, or eliminate completely. He also reveals the communication mistake that makes you look less valuable even when you're working overtime.

Discover why strategy without execution is useless, but execution without strategy is career suicide. Christopher breaks down the 80/20 rule for marketers: spend 20% of your time on strategy and planning, and you'll make your 80% execution time infinitely more effective.

The Bottom Line: If you can't articulate your marketing strategy in two sentences, you don't have one. And if your CEO doesn't know what you're working toward, you're just keeping busy.

Key Takeaway: Your value isn't measured by how many tasks you complete. It's measured by the outcomes those tasks drive.

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