In this episode, Micki Love, President of cj Advertising interviews Murry Parrish of the law firm Parrish DeVaughn Injury Lawyers. They discuss the importance of marketing and the challenges of starting a new firm and the growth through the brand building process. Murry emphasizes the need for commitment, hard work, and innovation in marketing. They also talk about the success of their partnership with the Oklahoma City Thunder and the impact of radio advertising. Murry highlights the importance of community involvement and using influencers to enhance brand recognition. The episode concludes with advice for firms looking to grow.