In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924 - 2014), used to evaluate the outcomes and effectiveness of training.

Episode 021 – Instructional Design 101: The Kirkpatrick Model

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams.  Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

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Episode 021 – Instructional Design 101: The Kirkpatrick Model

Episode 021 – Instructional Design 101: The Kirkpatrick Model