Episode 024 Discussion with Carmine Gallo on the Power of Storytelling

People don't remember facts and figures - they remember stories. People relate to stories, people love a good story. A good story is what sells books, movies and - podcasts.

Carmine Gallo, author of the new book "The Storyteller's Secret" (St. Martin's Press) has researched the art of science of storytelling and discusses why it is so important for podcasters - and really everyone who wants to connect with people.

While people are sometimes reluctant to tell stories - especially personal stories - nothing works better in persuading people and forming a bond with them.

In this episode Carmine discusses:

Why stories are so important

What types of stories are most compelling

What are the ingredients of a good story

How to tell a story and much more

Every good podcaster is a good story teller. If you want to improve your skill and ability to tell great stories on your podcast, listen to Carmine Gallo in this episode.