In this episode of the PI Playbook, host Stephanie Koehler discusses community marketing initiatives with Nicole Cerullo and Rachel Latson from Joye Law Firm. They explore how community engagement can enhance brand recognition and sentiment for personal injury law firms. The conversation covers the firm's charitable efforts, strategies for running successful community campaigns, and the importance of measuring success through various metrics. The episode emphasizes the value of building relationships within the community and leveraging past winners as influencers to promote future campaigns.