Tony Madalone started his sports tee shirt company, Fresh Brewed Tees,  in 2009 out of his dorm room at Ashland University. He became successful quickly because he mastered the idea of riding, or even creating a viral moment on line and capitalizing on it.  He worked with Josh Cribbs, initially, creating a tee shirt that asked the Cleveland Browns to just pay Josh, who was vastly underpaid because he was an undrafted free agent who became a special teams star.  among the others he has worked with....Joe Haden, Carlos Carrasco, Corey Kluber, and more recently Yasiel Puig, and even the sensation from this summers Browns camp, The Scottish Hammer, Jamie Gillan. He is now the manager for UFC fighter, Jessica Eye, and on the podcast he talked of his bid to become the mayor of Cleveland a couple of years ago.   Madalone is constantly on the go, looking for the next big thing. I hope you enjoy the conversation.