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Episode 034: The 5 Hidden Reasons Sellers REALLY Sell (And How to Spot Them Every Time)
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Are you really hearing what your sellers are telling you — or just what they want you to hear? In this episode, Tiffany High breaks down the 5 hidden seller motivations that most investors miss — and how uncovering them can radically increase your close rate. This episode teaches you how to turn seller resistance into real connection and consistent conversions.
You’ll Learn How To:
- Spot emotional triggers behind every “surface” seller answer
- Use Tiffany’s 3-question framework to uncover deeper seller pain
- Recognize the 5Ds: death, divorce, disease, debt, and distress
- Become a “problem solver” instead of just another offer maker
What You’ll Learn in This Episode:
- (02:53) Why surface motivation costs you money
- (04:14) Learn the 3-question strategy for uncovering pain
- (04:25) The 5 D’s of motivation: Death, Divorce, Disease, Debt
- (05:24) Number 1 Death: Uncovering family tension after death
- (07:50) Number 2: Divorce as hidden motivation and how to reveal it
- (08:55) Number 3: Disease, the heavy weight of caregiving behind a property sale
- (10:35) Number 4: Debt, how tax liens trigger quiet desperation
- (12:11) Distress from job loss, vacancy, and burnout
- (13:52) The exact open-ended questions that unlock honesty
- (14:30) The 3-question framework: problem, picture-perfect, impact.
- (18:00) Tiffany challenges you to record 5 seller calls and send your breakthroughs.
Who This Episode is For:
- Real estate investors
- Acquisition reps
- Wholesalers
- Real estate teams
- Anyone who wants to close more deals by asking better questions
Why You Should Listen:
Mastering the skill of identifying true motivation isn't optional — it's essential. You'll walk away with scripts, talk tracks, and mindset shifts that increase conversion and build seller trust.
Follow Tiffany and Josh here:
- Tiffany Instagram: @tiffanyhighfficial
- Josh Instagram: @joshhighofficial
- Website: https://resultsdrivenrei.com/home/
Get Tiffany’s free resource:
26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business: www.rdebook.com
View all episodes
By Tiffany and Josh HighSend us a text
Are you really hearing what your sellers are telling you — or just what they want you to hear? In this episode, Tiffany High breaks down the 5 hidden seller motivations that most investors miss — and how uncovering them can radically increase your close rate. This episode teaches you how to turn seller resistance into real connection and consistent conversions.
You’ll Learn How To:
- Spot emotional triggers behind every “surface” seller answer
- Use Tiffany’s 3-question framework to uncover deeper seller pain
- Recognize the 5Ds: death, divorce, disease, debt, and distress
- Become a “problem solver” instead of just another offer maker
What You’ll Learn in This Episode:
- (02:53) Why surface motivation costs you money
- (04:14) Learn the 3-question strategy for uncovering pain
- (04:25) The 5 D’s of motivation: Death, Divorce, Disease, Debt
- (05:24) Number 1 Death: Uncovering family tension after death
- (07:50) Number 2: Divorce as hidden motivation and how to reveal it
- (08:55) Number 3: Disease, the heavy weight of caregiving behind a property sale
- (10:35) Number 4: Debt, how tax liens trigger quiet desperation
- (12:11) Distress from job loss, vacancy, and burnout
- (13:52) The exact open-ended questions that unlock honesty
- (14:30) The 3-question framework: problem, picture-perfect, impact.
- (18:00) Tiffany challenges you to record 5 seller calls and send your breakthroughs.
Who This Episode is For:
- Real estate investors
- Acquisition reps
- Wholesalers
- Real estate teams
- Anyone who wants to close more deals by asking better questions
Why You Should Listen:
Mastering the skill of identifying true motivation isn't optional — it's essential. You'll walk away with scripts, talk tracks, and mindset shifts that increase conversion and build seller trust.
Follow Tiffany and Josh here:
- Tiffany Instagram: @tiffanyhighfficial
- Josh Instagram: @joshhighofficial
- Website: https://resultsdrivenrei.com/home/
Get Tiffany’s free resource:
26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business: www.rdebook.com