In this episode of the PI Playbook podcast, host Stephanie Koehler speaks with Laura Hudson, VP of media services at cj Advertising, about the evolving landscape of TV advertising for personal injury firms. They discuss the significant changes in TV advertising over the past five years, the importance of targeting the biggest screen in the house, and the role of direct response in measuring success. Laura busts myths about daytime TV, emphasizing its effectiveness for reaching high-intent viewers. The conversation also covers the importance of consistency in branding across media, the value of specialized case types in advertising, and the future of TV advertising as part of a broader marketing mix.

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