This week's Culture Architect is Rich Miller. In 1995, Miller was the CEO for West Jersey Health System and three years later he played a pivotal role in a merger between West Jersey Health System and Memorial Hospital in Burlington County. That led to the formation of Virtua Health in the marketplace, where Miller would work for 22 years. In part one, Rich shares when he first recognized the importance of culture, why he was inspired to create an employee advisory group, and why building a culture requires 'heavy lifting' by CEOs.