Episode 058 – Stephanie Morimoto, CEO, Asutra

On this episode of the Executives' Exchange, Stephanie Morimoto, Chief Executive Officer at Asutra, reflects on her journey transitioning from burnout to wellness entrepreneur. Stephanie shares the positive outcomes of focusing on developing relationships, self-care, and magnesium! Hear how she created a company that prioritizes wellness and inclusivity.

00:00 – Intro

01:07 – Morimoto's childhood & inspiring family history

04:53 – Highschool & college journey

09:25 – The powerful impact of education

12:26 – Morimoto's winding path to Asutra

15:37 – Joining the entrepreneurship world & hitting burnout

18:13 – The shift in hustle culture

22:33 – Asutra's goal in self-care

24:22 – Message from our sponsor, Shure

24:53 – The power of magnesium

27:38 – Purchasing Asutra & rebranding

30:01 – The meaning behind Asutra

30:49 – Asutra's core values in workplace culture

37:09 – Pros & cons of declining venture capital

40:39 – Navigating the business realm as a female Asian American entrepreneur

44:04 – Creating meaningful business partnerships

47:47 – Future plans for Asutra

52:07 – Rapid Fire Questions

56:19 – Outro

Episode Link: Asutra

Host: Margaret Mueller, President & Chief Executive Officer, The Executives' Club of Chicago

Producer: Eva Penar, Chief Content & Communications Officer, The Executives' Club of Chicago

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Thank you to our podcast sponsor, Shure Incorporated.

For nearly 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value. Headquartered in Niles, Illinois, our history of innovation and expertise in acoustics, wireless technology, and more enables us to deliver seamless, transparent audio experiences to a global audience. Our diverse product line includes world-class wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, software, a loudspeaker, and award-winning earphones and headphones.

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