Rebrand 100: The Podcast Series

Episode 07: Micro-Brands, Macro Impact: The Rise of the Small Giant


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Forget mass reach. In 2025, the boldest moves in branding are coming from the smallest players.


In this episode, we unpack the rise of the Small Giant – micro-brands with deep conviction, sharp identity, and cult-like resonance. With AI at their side and soul at their core, these brands are reshaping what impact looks like in a post-scale world.


From skincare startups to artisanal studios, this is your blueprint for building trust, not just traffic – and why clarity now trumps size.


Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Rebrand 100: The Podcast SeriesBy Edmund Manasan