Brands live, breathe, and age – just like people. In this episode, host Edmund Manasan breaks down the six key signs your brand is overdue for a rebrand, and how timing can be the difference between fading out or rising stronger.

Through real-world transformations from Poppi, Airbnb, Burberry, and Old Spice, we explore how each brand identified its breaking point and made strategic changes that reignited relevance, loyalty, and growth.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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In today’s saturated market, visibility is no longer enough – meaning is the new metric. In Episode 30, Edmund Manasan explores what it really takes to build a brand people care about. Not just one they buy from or follow, but one they emotionally connect with. From defining your “why” to building community, embracing authenticity, and delivering consistent value, this episode unpacks the timeless principles behind truly beloved brands.

We also spotlight luxury cowboy boot label Miron Crosby, showing how care, storytelling, and emotional branding can turn a niche product into a community-driven movement. If you’ve ever wondered how to create more than just a brand, this one’s for you.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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In a world where beautiful branding is just a Canva template away, what really sets your business apart? In this episode, host Edmund Manasan dives into the quiet power of brand voice – the tone, personality, and rhythm that breathe life into your messaging. While visuals might catch the eye, it’s your voice that builds trust, sparks connection, and makes people feel something real.

We unpack how brands like Loewe, Fenty Beauty, Marc Jacobs, and Ganni use voice to stand out in saturated markets – through warmth, wit, honesty, and a consistent tone across every touchpoint. If your visuals speak at people, your voice speaks to them. And that’s what makes them stay.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Before your audience reads a single word, they see your brand. And in that split second, your color palette and font choices start telling a story – whether you intended it or not. In this episode, host Edmund Manasan breaks down how design isn't just decoration; it's one of the most powerful and subconscious tools in branding. From food cravings sparked by synthetic dyes to the elegance of watch typography, we explore how brands can use color and font strategy to build trust, convey emotion, and shape perception.

We also unpack the psychology behind different color associations and font families, share two unexpected case studies (including the FDA’s red dye ban), and offer actionable tips for aligning your visual identity with your brand’s values. If you want your brand to feel right the moment people land on your page or pick up your product, this episode is for you.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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In Episode 27 of Rebrand 100: The Podcast Series, Edmund Manasan explores how exclusivity can elevate your brand from just another option to something people deeply desire. Drawing lessons from luxury powerhouses like Hermès, Ferrari, Nikos Koulis, Pomellato, and Giorgio Bulgari, this episode breaks down how scarcity, access, and storytelling are intentionally crafted – not accidental.

Whether you're building a high-end brand or want to inject more allure into a mass-market offer, this episode offers a practical look at how to create perceived value through experience and emotional tension. If you want your brand to feel less replaceable – and more irresistible – this is where to start.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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Every unforgettable brand story needs conflict – and that means naming a villain. In this episode, host Edmund Manasan unpacks why brands that define what they’re against create stronger emotional pull, sharper messaging, and deeper loyalty. Whether it’s Big Beauty, toxic workplace culture, or outdated industry norms, the “brand villain” isn’t always a person. It’s often a system, belief, or pain point that your audience wants to defeat.

We explore how brands like Sweetgreen, Everlane, and Basecamp use villains to clarify their mission, ignite movements, and connect with customers on a visceral level. Plus, we offer a simple framework to help you define your own brand’s antagonist, and use it to build tension, rally community, and give your brand a purpose worth rooting for. Because if you’re not fighting for something… your brand might be forgettable.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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What do Louis Vuitton and Walmart have in common? At first glance, nothing. But both are masters of brand clarity, audience understanding, and market domination – despite playing entirely different games. In Episode 25, host Edmund Manasan unpacks the strategic brilliance behind luxury and budget branding, and explore how iconic brands like Hermès, Patek Philippe, IKEA, and McDonald’s thrive by fully committing to their positioning. Whether you dream of exclusivity or scale, this episode helps you get clear on which lane you’re in – and how to dominate it.

Featuring real-world brand breakdowns and insights from the ASTIGS strategy desk, this episode is your roadmap to picking a brand philosophy, pricing it with purpose, and showing up with conviction. Because in a world of endless options, the most dangerous place to be… is the middle.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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In this episode, Edmund Manasan explores the one thing every successful brand is built on: trust. It's what turns browsers into buyers, and customers into lifelong believers. But trust isn’t built through flashy campaigns or clever taglines. It’s earned through consistent experiences, aligned messaging, and values that hold true across every touchpoint.

Through real-world cautionary tales from Sonos and Tom’s of Maine, we break down how even the most respected brands can fall apart when trust is compromised, and how you can avoid the same fate.

Learn how to build trust into your brand by design…not just hope for it.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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What makes someone choose your brand over and over again even when there are cheaper, faster, or trendier options? In this episode, we dive deep into how Apple and Nike have cultivated fierce, almost irrational brand loyalty. From Apple’s sleek ecosystem and identity reinforcement to Nike’s purpose-driven storytelling and cultural relevance, we unpack what keeps fans coming back – not just for the product, but for the feeling.

Tune in as we explore five practical strategies your brand can apply to build trust, belonging, and emotional stickiness. Because loyalty isn’t a discount strategy, it’s a belief system. And in a world of endless options, the brands that win are the ones that mean something.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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In Episode 22 of Rebrand 100: The Podcast Series, host Edmund Manasan explores the underestimated power of consistency in branding and why it might just be your brand’s most valuable asset. In a world obsessed with going viral and chasing trends, we revisit iconic brands like McDonald’s, Coca-Cola, and The New York Times to uncover how showing up the same way, over time, builds trust, recognition, and emotional loyalty.

From golden arches to curvy bottles to blackletter headlines, consistency isn’t about being boring, it’s about being unforgettable. Tune in to learn how you can create brand rituals, build emotional memory, and design a consistent experience that makes your brand unmistakable in any crowd.

Produced by ASTIGS Design Inc. – Creative-as-a-Service

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